This article aims to give the reader a language with which one can discuss portraits of academics and their usage. Moreover the four most frequently used genres of portraits of academic authors will be introduced. And it will be argued why insight into, and knowledge of these genres is crucial in order to make the correct choice of portrait in the light of the context. The most relevant genres within photography of academics can be found within four categories: The classical portrait, the staged portrait, the situational portrait and the news portrait. When choosing a portrait whether it is for the news, public relations or the back cover of a book it is useful to have a vocabulary about the visual elements concerning photography of academics. Such a language can be provided by semiotics, and in this context I have drawn on aspects of the semiotic theories of Ferdinand de Saussure, Roland Barthes, and Charles Sanders Peirce.
Web sites are rapidly becoming the preferred media choice for information search, company presentation, shopping, entertainment, education, and social contacts. At the same time we live in a period where visual symbols play an increasingly important role in our daily lives. The aim of this article is to present and discuss the four main areas in which aesthetics play an important role in the design of successful Web sites: aesthetics play an important role in supporting the content and the functionality, in appealing to the taste of the target audience, in creating the desired image for the sender, and in addressing the requirements of the Web site genre.