The concept of corporate social responsibility (CSR) since several dozen years has been recognized as one of the most important solutions used by companies that want to build competitive advantage through concern for economic effects, people and the environment. Important role in the management of CSR by these companies is the implementation of its standards and norm and their reporting. However, the question arises whether such activities are sufficient to actually talk about the company as a socially responsible organization. In the presented article, a broader analysis of this problem was undertaken, trying to answer what determines the company's recognition as socially responsible.
In modern companies, an employee is perceived as a particularly valuable asset whose importance increases as the company enters the path of sustainable development. This situation means that a new role is assigned to the employee, he becomes an element of human capital, or the intellectual capital of the organization; he is a stakeholder. What does this actually mean for companies and how can this situation be assessed from the employee‘s perspective? Does the concept of sustainable development influence changes in human resources management, and if so, in which areas are these changes visible in particular? Searching for the answers to these questions will be the goal of the article presented below.
Over the years the notion of social responsibility in management was only related to economic subjects. Nowadays, a growing number of researchers is of the opinion that in managing subjects which offer social services including medical subjects, we also should implement its rules. However, it seems that in practice the knowledge of managers and employees on that subject is very limited and therefore, it has no reflection is the activities of medical subjects. The author of the article focuses on theoretical and practical aspects of using CSR in managing health care facilities.