Visitor management is often too narrowly connected with mass/individual tourism in protected areas. Generally, visitor management can be used in any destination for mass and individual tourism also in connection with optimization of visitor flows, visitor concentration, and optimization of visitor impacts in a very broad sense. This paper focuses on the introduction of the theoretical concept of visitor management; it discusses different visitor management approaches and their principles, compares these approaches, and shortly describes typical visitor management tools. The discussion focuses on the appropriate use of chosen selected tools, mainly carrying capacity approaches, zoning and optimization of tourism infrastructure and monitoring, including tourism sustainability indicators. The computer simulation and prediction of qualitative and quantitative characteristics of the phenomena in destination is also shortly described. The typical application of visitor management in protected areas is described as a case study and a set of recommendations for visitor management are declared.