The Finnish-Russian borderland has a unique geological potential for geological tourism development. Creating new tourist attractions based on geoheritage, design and development of the cross-border tourist routes open new opportunities for tourism development on both sides of the border. The article presents the crossborder geological tourist route “Mining Road” as a tool of activation of tourist activity in the Finnish-Russian borderland. This article explores the practical aspects of the project "Mining Road" development for tourism industry. It is proven the significance of cross-border route "Mining road" for preservation, popularization and reproduction of the natural, cultural and historical potential of the borderland.