The subject of the present article consists in obtaining the wire production material with the controlled, during the heat treatment, level of electrical and mechanical properties. In the case of the AlZr alloys the appropriate strength properties are obtained in the technological process through the introduction of the specified value of the cold working (work-hardening). In turn,the AlZr alloy resistivity value is dependent on both the amount of the zircon additive and its placement characteristics in the aluminium structure (solid solution or emissions). The paper presents comparative resistivity and hardness tests of the AlZr alloy material with the zircon content ranging from 0.05 to 0.32% mas. Zr produced in the continuous casting technology as well as in the continuous casting and rolling technology.