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Ivan Murín


Ethnology and cultural anthropology are characterized by the field research and ethnographic collection of material. Recording and transcription seem to be issues of ethnoscience that have already been resolved many years ago. The relevance of their use in science, e.g. by intercultural comparison,was getting lost with the use of more illustrative and available photo and film recording. Later on, the complicated schemes of interpretation of the empirical knowledge were a burden for the disciplines themselves; they were literally overloaded by sign systems. The issues have been methodologically addressed by resignation to the descriptive documentation. This paper is pointed at the methodological discourse of the visual documentation, visual data analysis and interpretation in research of the cultural heritage.

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Jana Jaďuďová, Iveta Marková, Jana Hroncová Vicianová, Anna Bohers and Ivan Murin


The authors of the article consider regional labeling as a marketing tool which can contribute to the development of regional activities. These are focused mainly on traditional regional products and products. Their general popularity in prosperous regions is an important source of income for the inhabitants. In the less developed regions, it represents a significant stimulating tool of development. By means of a Slovak region of Gemer-Malohont as an example, the authors bring quantitative findings related to the preference of regional brands. They took into consideration the indicators of age, gender, education, monthly income and locality in connection with preference of regional products. They pointed to the fact that regional labeling has a mobilizing function to link and then jointly present its local activities. The behaviour of the population from the regions is an important recommendation for small producers and producers from less developed regions of Central Europe.