Rural-urban areas are currently characterised by a high rate of economic development. One of the results of these changes is the inflow of urban populations, who are very different from the indigenous inhabitants. In spite of the move to a rural environment, they often preserve their customs and urban life styles; while, on the other hand, the indigenous inhabitants of rural areas tend to present traditional attitudes towards life. They are strongly attached to their land and identify with their place of residence. The author focuses on the attitudes expressed toward newcomers from Krakow and other metropolitan cities by the inhabitants of selected municipalities within the Krakow Metropolitan Area (KOM). The attitudes toward styles, ways of life, values, as well as preferences brought by the urban population were investigated.