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  • Author: Grzegorz Mazurek x
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Grzegorz Matczak and Przemyslaw Mazurek

Abstract

Line following robots are applied in numerous applications and the best performance could be obtained if the forward looking camera is applied. Variable light and line conditions influence the line estimation and quality of the robot navigation. Proposed History Dependent Viterbi Algorithm and Viterbi Algorithm are compared. Obtained results using Monte Carlo tests show improved performance of the proposed algorithm for assumed model.

Open access

Grzegorz Kacprzak, Katarzyna Mazurek and Tomasz Daktera

Abstract

A common engineering solution for excessive settlement with raft foundation (s) is the use of piles in order to reduce the vertical displacements, in this method, the whole structural load is transferred to the piles. This is an overly cautious approach, and there remains a need to find an optimal design method for a building’s foundations. Such a solution may be the piled raft foundation, which allows a reduction of the number of piles due to the integration of the raft in the bearing capacity of the foundation. The aim of the article is to estimate the contribution of foundation elements such as the raft and the piles in the bearing capacity of a residential building located in Warsaw, where the geological conditions are characterized by organic soil layers, principally of gyttja.

Open access

Filip Grudzewski, Marcin Awdziej, Grzegorz Mazurek and Katarzyna Piotrowska

Abstract

VR technology is an emerging IT innovation that greatly affects consumer behaviour and consumer perception of products. The aim of this study is to examine how the virtual reality phenomenon can be used as a marketing communication tool and how its usage affects the reception of individual components of a marketing message. The research conducted examined the possible impact of virtual reality on message perception and attitude towards particular offers. Additionally the authors wanted to find out whether there was a relationship between the use of virtual reality and the acceptance of new technologies in marketing communication. To verify the stated hypotheses empirical research was conducted involving an experiment with 150 observations of respondents taking advantage of three different marketing communication tools including: VR presentation with Oculus Rift hardware, video and printed advertisements. The results obtained reveal that VR technology positively and significantly impacts the reception of the offer, the technology involved and the presentation itself.

Open access

Olga Kolomiiets, Magdalena Krzyżanowska and Grzegorz Mazurek

Abstract

Purpose: The willingness of consumers to engage in co-creation activities is affected by multiple factors, including intrinsic motivation, firm-level factors, and expected outcomes of the participation in co-creation process. However, the final decision of customer engagement in co-creation is determined by the level of brand attachment and love experienced by customers, product category, and the type of needs satisfied with the object of co-creation. The current research proposes a holistic view of the abovementioned factors and variables by exploring their relationships and mutual influence.

Methodology: This study analyzes the results of qualitative research on the dynamics between positive client attitude toward a brand and the willingness to engage in co-creation activities.

Results/Findings: The study reveals that the willingness to engage in co-creation activities is strongly related to the level of brand attachment except for when people conduct such activities to experience the process itself. The level of customer satisfaction from participation in co-creation processes influences their future sense of brand love and attachment. Moreover, the way and strength of customer engagement in co-creative projects are affected by the product category. The authors especially stress the importance of a strategic approach toward designing and implementing co-creation projects and the key role of appropriate communication with participants.