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Remus Ionut Naghi and Gheorghe Preda

Abstract

Since the emergence of the concept of internal marketing in the literature there have been almost 40 years. This period was marked by a constant increase of the concerns in the internal marketing area, these efforts being evidenced by the publication of a consistent number of articles (conceptual and empirical) which analyze this subject. Considering the previous empirical studies, most of them have focused on studying the relationship between internal marketing and employee satisfaction and / or organizational commitment. However, the relationship between internal marketing and its consequences has been less analyzed in the context of emergent economies. In this paper we aimed to analyze the individual consequences of the internal marketing in the Romanian economy context, focusing our attention on three constructs: employee satisfaction, organizational commitment and organizational citizenship behavior. The research was conducted on a sample of 83 medium and large companies in various sectors of the Romanian economy. In order to proceed with the statistical data analyses we followed these steps: verifying the scales reliability, determining factor loadings and research hypotheses testing. Our research results are consistent with results of previous studies showing that the adoption of internal marketing practice has a positive effect on employee satisfaction, organizational commitment and organizational citizenship behavior

Open access

Mihai Botu, Ion Botu, Gheorghe Achim, Silvia Preda, Anca Scutelnicu and Simona Giura

Abstract

Conservation of fruit tree biodiversity is important for the mankind according to the Convention on Biological Diversity. In Romania, due to favorable environmental conditions, numerous genetic resources of plum, apple, walnut, hazelnut, sweet chestnut and other

fruit crops are present. Identification, evaluation and conservation of fruit genetic resources activities were launched in 1970’ in order to limit the loss of the biodiversity due to erosion and genetic vulnerability. Fruit Growing Research & Extension Station (SCDP) of Valcea, which is belonging now to the University of Craiova, was assigned to deal with conservation of genetic resources for the Prunus, Juglans, Corylus and Castanea genera. As result, national hazelnut collection, the sweet chestnut collection and a part of the plum and walnut national collections are located here. Genetic resources of Malus, Pyrus, Sambucus, Carya and Salix are hold in the active collections too. The ex situ collections include 1160 accessions, out of those 48 species, 533 cultivars and 565 other types like hybrids, biotypes, mutants, etc. Autochthonous or ‘original’ accessions include 173 local cultivars and 565 other genotypes. Breeding activity based on valuable germplasm conducted to releasing of a total number of 31 cultivars and 8 rootstocks registered in the Romanian Official Catalogue for Varieties, 15 varieties have been patented in Romania and for one by CPVO. Identification, in situ evaluation, collection, ex situ evaluation, propagation and regeneration activities regarding fruit tree genetic resources have to be continued in order to conserve the local fruit tree biodiversity and to value it through breeding and use of the new varieties in the orchards.