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Andrii Halkin

Abstract

The research aims to assess the emotional state of the consumer during the purchase process in the urban retail chains. Galvanic skin response (GSR) and heart beat per minute (BPM) are used to assess the effect of environment on emotional fatigue of the consumer during shopping. Stress index was used for evaluating the results of different shops visited by a consumer. The conceptual framework of emotional fatigue research has been presented. The method was also used to estimate the level of emotional fatigue of a consumer during his or her visit to any shop on each purchase stage. The results can improve the quality of trade services by creating more favorable environment for shopping, planning sales areas, shops, sales analysis, advertising campaigns, and analysis of customers’ behavior. Developing a method to process and assess a consumer’s emotional state in purchase elements extend the neuromarketing theory by including the real environment component in it.

Open access

Davidich Natalia, Halina Faletska, Galkin Andrii, Melenchuk Tatyana, Chumachenko Igor and Davidich Yurii

Abstract

The significance of the criteria for assessing the quality of the urban passenger transport is investigated in the article. The results of the processing of field studies have identified factors that can be used for the assessment of the quality of the projects of urban passenger transport. The method of estimation of indicators of quality for the passengers during the trip is given and the values of weighting coefficients of individual quality indicators for the elements of the trip are determined. The method of determining the complex quality indicator during the performance of the trips in the projects of public transport is developed. It is shown that the trip components influence the quality of passenger trips in the following order: waiting time at the stop, time of the pedestrian part of the trip, travel time, dynamic coefficient of capacity utilization.

Open access

Andrii Halkin, Kseniia Bliumska-Danko, Olena Smihunova, Elena Dudnyk and Iryna Balandina

Abstract

The shopping service of the store plays an important role in shaping the opinions of customers in a store. Endless progress has been made on quality management of consumer services confirmed through numerous methods and standards that are based on consumers. A typical consumer receives a large amount of information in the shopping process. In the process of perception of this information, consumer must not only find necessary data, but also process, analyze, and evaluate this date, and weigh the pros and cons, relate it to his own needs, and at the end, make a decision: to buy or not to buy a certain product. All these reflect on consumer’s fatigue, stress, and other negative fallings obtained during any shopping. In this case, the buyer can make the wrong choice and the quality of his decisions would deteriorate. Therefore, investigation influence of store type on the emotional state of consumers in the urban purchase provides significant reserve for marketing development in this sphere. Research provides explanation of emotional fatigue on the type of stores. The regression models describing the shift in emotional state of the buyer in purchase process of different type of shops were obtained. Research was conducted in the residential area of Kharkiv, Ukraine. The presented model shows the average value of the indicator of the emotional system of buyers after shopping, which can be used to determine the likelihood of shopping on the basis of emotional fatigue.