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  • Author: Ewa Wszendybył-Skulska x
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Izabela Kapera and Ewa Wszendybył-Skulska

Abstract

The purpose of the research was to learn whether pro-ecological policies are important to guests staying at hotels. It is based on a survey of 274 guests staying at 23 hotels in Poland. Research has shown that 32.1% of survey participants consider proecological issues when choosing a stay at a hotel. Close to 62% of guests believe that hotels should pursue such initiatives which are believed to yield environmental benefits, reductions in hotel operating costs, promotional effects, and a positive impact on a hotel's image. More than 35% of guests would be willing to pay more for a stay at a hotel that pursues environmentally-friendly policies. It is important to emphasize that pro-ecological activity is not used in hotel rankings in Poland.

Open access

Sebastian Kopera, Ewa Wszendybył-Skulska, Joanna Cebulak and Sebastian Grabowski

Abstract

Empirical data as well as scientific reports confirm that startups require diverse, in-house competencies in order to achieve market success. However, while technology-related competencies are usually brought to new tech ventures by their founders, there is a significant deficiency of market- and management-related competencies, which is reflected in the statistics of common startup failure reasons. In this context, a question arises: how interdisciplinarity of knowledge and competencies can be built into the very core of tech startups? The text addresses this question by zeroing in on the role of universities in this process. In the first part, the specificity of tech startups is analyzed. The next chapter overviews the hitherto academy-related startup education environment together with its shortcomings as far as interdisciplinarity is concerned. Finally, the case study of innovative and interdisciplinary academic ecosystem, which was built and tested within the project UniStartApp, is presented and discussed together with related lessons learned. The text is concluded with final remarks on challenges involved in embedding interdisciplinarity into startup education ecosystem.