Creative economy has become an important part of the development policies for more than a decade. Traditional approaches and tools of regional policy have not sufficiently operated in the creative economy framework. The paper presents the first insight of authors an this topic. The first part is focused on creative economy as a policy object in theory and in the EU policy level. It is followed by examples from two countries oriented on SMEs policy tools and on institutional framework. On a basis of the case studies the paper also looks at policy tools and their status in Slovakia. The final part contains proposals for policy tools in two areas - tools oriented on small and medium sized enterprises support and tools for creation of a specific creative economy development conditions (regulatory framework, supporting institutions and intellectual property rights area).