Marsel Radikovich Nurkhamitov, Elena Nikolaevna Zagladina and Irina Zinov'evna Shakhnina
The given article is dedicated to consideration of military euphemisms used by the English language print media to describe various conflict-ridden actions in the course of military developments across the globe. Significance of the given research is stipulated by the vivid interest to the matters of euphemy penetrated into all areas of activity, especially in mass media language style. The aim of this paper is to examine the concept and the essence of euphemy and to reveal various military-political euphemisms widely used in press. Methods used to study the subject of the given paper were as follows: theoretical literature study within the given theme, a descriptive method, followed by the method of sampling euphemisms from Anglophone print media. The main result of the present study appears to be the finding, that euphemization presents a significant process of enormous importance in communication. The usage of euphemistical examples in the contemporary English-speaking press, namely, the New York Times, the Sun, the Telegraph, the Wall Street Journal and the Washington Post served as the main data for the given research.