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Dan-Cristian Dabija, Juraj Chebeň and Drahoslav Lančarič


Recent changes of the environment and in the society have altered consumers’ preferences and brought new concerns among local communities regarding environmental protection and organizations responsibility, the adoption of environmentally friendly strategies, as well as offering more sustainable products. Consumers tend to select retailers based on their focus on environmental friendly products and on various “green” strategies regarding waste disposal, package recycling, etc. This study aims to highlight Romanian and Slovak consumers’ attitudes towards purchasing of goods from retailers that strive a clear focus on environmental responsibility and environmental friendly practices in apparel, footwear and sportswear retail. By means of a quantitative research based on a questionnaire administered to consumers of international retail chains with operations in both countries, the authors highlight differences in their perceptions and attitudes for buying green apparel, footwear and sportswear. Whereas Millennials and Gen Xers consumers in Romania and Slovakia believe that international apparel, footwear and sportswear retailers are less concerned about environmentally responsible behavior and the need of selling green products, Baby Boomers are more sensitive to such aspects and carefully select retailers according to their green strategy. This research provides specific findings about attitudes of different consumers’ generations within two emerging European countries (Romania, Slovakia).

Open access

Juraj Chebeň, Drahoslav Lančarič and Radovan Savov

The Necessity of Implementation of Diversity Management Caused by the Actual Development of Cross-border Labour Mobility in EU

The article refers to the problemacy of international labour mobility seen as a response to many changes in political as well as in economical and social development in Europe in the last decade. In the first part of the article there is a short summary of the mentioned development in the area of immigration and labour mobility in Europe. The second part of the article deals with diversity in general and with managing of diversity in particular, there are some practical examples of possible problems as well. The last part of the article offers some suggestions for successful implementation of diversity management in enterprises.