The paper discusses the intertwined relationship between identity construction, language practices and language ideologies of Slovenes and Friulians in the Province of Udine, Friuli Venezia Giulia, Italy. We are dealing with two indigenous linguistic minorities whose native language was historically restricted to the private sphere of life. However, due to altered social conditions of decentralization and globalization, the ever-increasing use of these languages outside private sphere has been noticed. The phenomenon will be illuminated by the statements of the members of both linguistic minorities. The final part of the paper will present the reawakening of a dying culture and language of the village of Topolove through an art festival, called Postaja Topolove/Stazione Topolò, whose basic concept is to avoid folklorism and create the most advanced artwork search.