Search Results

You are looking at 1 - 3 of 3 items for

  • Author: Corina Pelau x
Clear All Modify Search
Open access

Corina Pelău and Alexandra Catalina Chinie

Abstract

The preoccupation towards environmental issues within companies has increased in the past years. On one hand, companies now aim at cleaner, environmental products or production lines. On the other hand, many companies have started to invest in different CSR projects, having as objective different environmental issues. In this article we focus on a set of aspects and indicators reported by energy companies, regarding their environmental performance. The need for a cleaner environment has determined policy makers and different organizations to adopt several guidelines referring to environmental activities of companies. Based on the CSR and sustainability reports of 92 top energy companies, we analyze the main environmental aspects and indicators which were revealed by these organizations in year 2015. Results of this qualitative analysis could contribute to the assessment of the extent to which environmental standards are currently taken into account by energy companies.

Open access

Corina Pelau and Alexandra Catalina Chinie

Abstract

The analysis and determination of typologies of tourism consumers has been a major concern for scientists, specialists and companies as well. Knowing the demographic and motivational factors that determine consumers to buy tourism products can have a major impact on the marketing strategy by a more efficient targeting of customers. This article presents the results of a research that aims to determine the factors which influence the buying decision for tourism products and the clusters of consumers resulted from these factors. 90 persons have been surveyed pursuing the determination of the most important factors for buying a tourism product and the correlation between them. The factor analysis and the cluster analysis have been applied with the help of the SPSS program. The results of the factor analysis group the items into six factors. In a second phase, the consumers have been divided into three categories based on a hierarchical Ward cluster analysis. The three clusters have been defined and analyzed and recommendations for the future research have been given.

Open access

Daniela Serban, Corina Pelau and Alexandra Catalina Chinie

Abstract

This paper presents the results of a research about the differences of behavior between two generations. Pairs of consumers consisting of a young consumer and one of his/her parents were questioned about different aspects of life. By applying the Euclidian Metric, the similarities and differences were determined for the examined issues. The results of the research show that for traditional product groups like medical services, education system, the consumers of the two generations have a similar behavior. For product groups related to the online environment such as social networks, mobile/smart phones, the consumers of the two generations show higher differences. Higher differences can be also observed for social groups, as the young generation has an inclination for doing spare time activities with their friends, such as going out, going on holiday. The results of the research have an impact on the way in which consumer’s reference groups are going to be used in marketing communication campaigns.