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Claudia Ogrean

Abstract

The global commandments of sustainable development, assumed and translated by the EU into a series of communications and resolutions, have found themselves a new (and more powerful) expression into the “Directive 2014/95/EU (…) as regards disclosure of non-financial and diversity information by certain large undertakings and groups”; in order to increase the transparency of their sustainability-related actions and results, these companies need to report (starting from 2018, by referring to the financial year 2017) information “relating to, as a minimum, environmental, social and employee matters, respect for human rights, anti-corruption and bribery matters”. As regards the Romanian companies, although they have had a relatively delayed start in terms of embracing CSR initiatives and practices (and SCR reporting respectively), the Directive 2014/95/EU could represent a great opportunity for diminishing the gap – if properly internalized and strategically operationalized. The paper aims to perform a strategic diagnosis analysis on the CSR practices and CSR reporting in Romania, on the threshold of the Directive 2014/95/EU enforcement, in order to make an effective prognosis on its consequences and impacts.

Open access

Claudia Ogrean

Abstract

For better or for worse, the “corporations rule the world” assertion is nowadays more actual and accurate than ever before, as multinational companies represent the undisputable engine of the globalization process, and the latter continuously (re)creates the background against which global multinationals are flourishing, while reinforcing their “domination”. Since 1995, the Fortune Global 500 ranking (FG 500) annually provides a comprehensive and eloquent image of the world of global multinationals; the merits of the FG 500 ranking go beyond the synchronic approach of the characteristics of global multinationals (in terms of revenues, profits, assets and employees - by sector, industry and country), as it also favors diachronic analysis and comparisons - which are essential for strategists in identifying evolving trends and substantiating corporate strategies able to lead to sustainable competitiveness. The paper aims to determine the contribution of sectors to FG 500 ranking in 2016, on one hand, and to emphasize on some industry-based dynamics in FG 500 - by comparatively analyzing the 2016 and 1996 rankings, on the other hand.

Open access

Claudia Ogrean

Abstract

The main focus of (the two parts of) this article is on the emerging countries and their development paths. Particularly, it emphasizes on the role and contribution of innovation (of all kinds, in all its forms) for multinational companies from emerging economies (EMNC); the entire research endeavor is placed under the auspices of the knowledge-based society - the one that makes knowledge the ultimate source of power, enabling entities to use and potentially multiply it at the same time at global scale. Analyzing the situation of some emerging economies (starting from their best ranked multinationals), the article draws some empirical and theoretical conclusions on the ways knowledge and innovation could become determinants of progress beyond national boundaries.

Open access

Ogrean Claudia

Abstract

The paper aims to emphasize, based on an interdisciplinary and multi-level approach, on the actual and potential contributions of businesses towards a green economic development - through the positive integration of the environmental challenges within their initiatives and strategies. The main objectives that the paper will target in order to accomplish this mission are: (1). to outline the general framework of the green economic development; (2). to identify the specific environmental challenges businesses could and have to address in order to support the green economic development; (3). to analyze particular initiatives and strategies which have been successfully developed by companies aiming at internalizing the environmental imperative - and to argue in favor of a new business model, able to end, through the green economic development, a virtuous circle of co-evolution between businesses and the environment.

Open access

Claudia Ogrean

Abstract

Value represents one of the key concepts in strategic management, because the evolution of both the theory and practice of strategic management has been greatly shaped by the generic searching for value. But the approaches of value have been quite various and sometimes controversial, making value one of the most complex and dynamic determinants and metrics of the strategic competitiveness of the firm. Therefore, the paper aims to identify, based on literature review, the multiple valences value has for the strategic management process (in all of its phases: analysis, formulation and implementation), in order to capture as much as possible of its multiple facets (as concerns value drivers, value creation and value distribution) into a comprehensive framework – able to successfully manage and measure the contribution of value to the strategic competitiveness of the firm, while enhancing it.

Open access

Claudia Ogrean

Abstract

In a world of unprecedented (diachronic and synchronic) complexities like ours, firms are forced to deal with an increasing number of organizational paradoxes that challenge their strategic choices. Under these circumstances, ambidexterity could become a (dynamic) core competence for firms, making the ambidextrous organization an imperative for businesses more than ever before. The paper aims to explore, based on an integrative approach, the most relevant literature on the interdependencies between the two topics (strategic paradoxes and organizational ambidexterity), in order to identify the most important thesis, arguments and solutions that support the ambidextrous organization, four decades after its first introduction into the academic literature (Duncan, 1976).

Open access

Claudia Ogrean and Mihaela Herciu

Abstract

Premise: globalization represents both the fertile background and the accountable foreground that accompanies the evolution of TNCs/MNEs, within a self-enforcing spiral of co-evolution which gratifies the winners and discards the losers.

Argument: UNCTAD’s Top 100 non-financial TNCs/MNEs gathers together, since 1993, some of the most prominent winners of the above mentioned processes, making this instrument one of the best indicators and benchmarks in terms of both globalization and transnationalization – when analyzed at a given moment in time (for a particular year), and even more relevant when analyzed dynamically and by comparison.

Context: two major global shifts have occurred during the last decade or so: the global (financial and) economic crisis and its repercussions, and the rise of the emerging economies and of their TNCs/MNEs.

Aim: to depict the dynamics registered within the world’s top 100 non-financial TNCs/MNEs – in order to identify significant insights on how the world of TNCs/MNEs has evolved and its architecture (and inner composition) has changed – by fueling the two shifts mentioned above while internalizing their outcomes.

Open access

Mihaela Herciu and Claudia Ogrean

Abstract

Every company has a different structure of balance sheet. Some of the companies have more liabilities than equity. Considering the industry or debt-to-equity ratio, the balance sheet structure affects the company profitability measured by DuPont system. The main objective of the paper is to analyze the structure of balance sheet and to identify some optimal levels in order to increase company profitability. The DuPont returns like ROA (return on assets) and ROE (return on equity) will be used to measure the company profitability, while the debt-to-equity ratio will be used as a measure (reflection) of capital structure. The samples consist on the most profitable non-financial companies ranked in Fortune Global 500. The companies will be grouped in clusters (based on industry or debt-to-equity ratio) in order to identify the signification of the correlation between the profit and the balance sheet structure. The main results of the paper refer to the company profitability that can be increased by using an optimal structure of liabilities and equity.

Open access

Claudia Ogrean and Mihaela Herciu

Abstract

During the last few decades, the search for sustainability has experienced a tremendous momentum, encompassing all the levels of the global system. Fuelled by complex (both proactive and reactive) motivators, the process has surpassed the characteristics of an intellectual endeavor – more preoccupied by idealist goals, and less focused on the actual means to achieve them – and has proved that it can successfully be transposed into the corporate real world – of decision making, objective assessment, and relentless scrutiny. The paper aims to (broadly) explore the world of the most sustainable corporations – based on a descriptive (factual and dynamic) analysis of Corporate Knight’s annual rankings (2016-2018) of the Most Sustainable Corporations – in order to: (a). determine (by comparing and contrasting) the main features these organizations – able to transform the fuzzy concept of corporate sustainability into a coherent reality – display; and (b). set the premises for future (narrower) researches – aiming to explain the “how-s” behind the design, development and implementation of the strategies these corporations follow in their search for (sustainable) competitiveness.