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Olumide Jaiyeoba, Chux Gervase Iwu and Edward Marandu

Abstract

The quest for the diversification of Botswana’s mineral-led economy necessitates an examination of other performing ones such as the Tourism-Transport and Finance-Consulting small service sectors which have been identified as also contributing immensely to its economy. So, this paper investigates variations in market orientation and performance among small service firms in Botswana. In more specific terms, it involves analysis of variations with regard to tourism-transport and finance-consulting firms. Set in Botswana, data were obtained, using a respondent-completed questionnaire from 54 managers in the tourism-transport sector and 121 managers in the finance-consulting sector. Despite the focus of the study on sectoral variations among service firms in Botswana, the study makes major contributions to our understanding of market orientation-performance link. First, the overall level of market orientation varied significantly between the two sectors. Secondly, two of the three components of market orientation, namely intelligence generation and intelligence responsiveness also displayed statistically significant differences between each component and the two sectors. Thirdly, organizational commitment, team spirit and customer satisfaction were significantly different between the two sectors. These findings suggest the need for a sustained and systematic study aimed at finding out the relative importance of market orientation in different sectors. Such a study may be helpful in suggesting differentiated marketing orientation emphases that may help firms optimize their marketing budget. Notwithstanding the several scholarly works on market orientation and firm performance, the value of market orientation in sub-Saharan Africa has only begun to receive attention in Africa. Research evidence is scanty in the case of Botswana.

Open access

Bulelwa Mandyoli, Chux Gervase Iwu and Zinzi Nxopo

Abstract

Social entrepreneurs have, in several ways, been regarded as engines of intense socioeconomic development. They are also famous for intervening with projects for society’s problems that are often either inadvertently ignored or inadequately managed by mainstream society. The issue of graduate employability has gained increased tension around the world especially in emerging markets such as South Africa. Currently, suggestions are that considering the avowed contribution of social entrepreneurs, it may be worthwhile to start examining how they can assist with graduate employability in South Africa. This paper, therefore, takes an exploratory yet focused scrutiny of the social entrepreneurship ecosystem to find out the likelihood of social entrepreneurs participating in programs that prepare students for the workplace, thereby reducing graduate unemployability. This is a conceptual paper that has benefitted from an extensive review of literature. Conclusions are drawn therefrom to suggest that opportunities exist for social entrepreneurs to provide practical, project-based learning opportunities for college and university students so that by the time they graduate, they have attained reasonable work-readiness levels that stand them in good stead for employment. While the authors propose an intensive empirical study of the subject matter, we are equally positive that this paper may be used to advance the current platforms of engagement of the role of social entrepreneurs or grow innovative methods that provide graduates with a better chance to be successful in the working environment. In short, this paper calls for sustained discussions on how social entrepreneurs can improve graduate employability.