The evolution and evolvement of the Europe 2020 strategy in each country are subjects, which should interest all European citizens. The investigation on this subject stems from two issues: firstly, the importance of knowing the direction in which Europe is going in the future, and, secondly the wish to assess whether this is the right direction. Unfortunately, due to several possible obstacles, such as level of development, not all countries have the ability to achieve performance in all fields. Romania, just like many other countries, is one example. Being one of the least developed countries, reaching success in implementing the Europe 2020 strategy is, for Romania, a difficult mission.
In the constantly changing nowadays economy, all organizations have to be prepared to embrace all technological innovation and become good competitors in the market place all over the world. This need puts a special emphasize on the ability of a company to evolve through employee ability to grow professional. The retention of good, qualified employee is a complex process, because of the importance of the knowledge for the financial efficiency of a company. This article aims is to examine knowledge retention as an advantage of companies in this era of information, an era in which organizations view their employees as the main sources of competitive edge, acknowledging, at the same time, the challenge of reaching the knowledge and sharing it with all the stakeholders.
Alexandru Marin, Alexandra Hadăr, Anca Alexandra Purcărea and Laura Boanţă
The present paper is devoted to analyze the appropriate recommendations to increase the effectiveness of technology transfer centers from Romanian National Network for Innovation and Technology Transfer - ReNITT, hosted by universities. The study is focused on the definition of a conceptual frame to develop specific business models, by the specialized compartments from technology/knowledge transfer entities, and using the specific instruments of business modeling process. The qualitative and quantitative analysis of the 8 steps scheduling of pairing the building blocks of the Business Models Canvas, corresponding to the specific technology transfer models, and taking into account the elements of the value chain of technology transfer and making connections with technology readiness level, allows a clarification of this relative “fuzzy” and complicated modeling process of university’s Technology Transfer Offices activities, gathering in a concentrated format all necessary information. According to their mission, objectives and strategies, universities decide upon a certain business model for the Technology Transfer Offices, adaptable to client segment and value proposition to attain, by the offered services portfolio. In conclusion, during their activities, Technology Transfer Offices identify, validate and exploit the opportunities originated from applicative research results, by “technology push” methods. Also, there are necessary specific competences (human and material) to develop externally aware business models starting from real needs of the clients, by “market pull” techniques, that would contribute to enhance the endogenous innovation potential of firms.
Narcisa Melania Tănase, Mihaela Caramihai, Alexandru Marin, Laura Boanță and Anca Alexandra Purcărea
The paper analyzes the activity of the National Network for Innovation and Technology Transfer (ReNITT), identifying the problems it faces in the innovation market. The methodology for the analysis implied the consultation, by responding to a questionnaire, of the accredited entities from ReNITT. On the basis of this analyze it were formulated some development recommendations, in order to accelerate the transfer of research results to the market and to increase the level of innovation in SMEs.