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  • Author: Božidar Jaković x
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Twitter usage in Tourism: Literature Review

Abstract

Background: Twitter is the most popular microblog platform. Individuals, companies, organizations, and even governments use Twitter on a daily bases and get vast benefits from it. Twitter also has been valuable for the tourism sector, especially in developing business strategies, planning and studying tourist decision-making processes. Objectives: Goal of the paper is to identify the trends, patterns and the research gaps of the research focusing on the Twitter usage in tourism. Methods/Approach: A bibliometric analysis was conducted in order to identify significant authors, journals, and institutions who engaged in the research-oriented towards Twitter utilization in tourism. In addition, text-mining analysis has been conducted in order to extract and identify the topics of the papers investigating the utilization of Twitter for tourism research. Results: Research of Twitter utilization in tourism has increased substantially in the last decade, with most of the research conducted in the United States and Japan. Extracted topics are focused on distinctive themes, such as network analysis, word of mouth, and destination management. Conclusions: New topics have emerged, such as the utilization of Twitter in crisis communication and terrorist attacks, as well as the integration of Twitter and other social media such as Flickr.

Open access
Development Practices of Embedded Systems: SMEs in SEE countries

Abstract

Background: Embedded systems are evolving in their use based on the increased trend of merging software with hardware appliances. The market for the embedded systems development is rapidly increasing and this is one of the possible new markets for software firms striving for new competitive advantage. Objectives: The goal of the paper is to explore embedded systems development practices of Croatian firms and compare them with the practices of the firms from South Eastern European (SEE) countries. Methods/Approach: The survey was conducted using the sample of SME software firms and the data on embedded systems development practices have been analysed. Practices of Croatian firms were compared with practices of other firms from SEE countries. Results: Results of the survey revealed that in comparison to their counterparts from SEE countries, Croatian firms involved in embedded systems development utilise cutting-edge technology and processes to a lower extent. Conclusions: Cutting-edge technology and processes are prerequisites for attaining the level of productivity in software production that is sufficient to ensure maintaining cost competency. However, SMEs are yet to fulfill their market potentials

Open access