The paper deals with the idea of destination competitiveness and its relations with competitiveness of spatial tourism products and competitiveness of entities catering tourism in the region. The case study method is used in the paper and the example of Industrial Monuments Route of the Silesian Province is analysed. The Route is a tourist product which presents the major and most interesting industrial facilities in the Silesian Region in terms of tourist, historic and architectonic values. The creation of the new spatial product - the Route by the regional authority - enhanced competitiveness of the Province as the image was improved, as well as a competitive advantage of operators of attractions within the Route was built. Some difficulties and challenges of such a way of enhancing destination competitiveness are discussed in the text.