The research aims to assess the emotional state of the consumer during the purchase process in the urban retail chains. Galvanic skin response (GSR) and heart beat per minute (BPM) are used to assess the effect of environment on emotional fatigue of the consumer during shopping. Stress index was used for evaluating the results of different shops visited by a consumer. The conceptual framework of emotional fatigue research has been presented. The method was also used to estimate the level of emotional fatigue of a consumer during his or her visit to any shop on each purchase stage. The results can improve the quality of trade services by creating more favorable environment for shopping, planning sales areas, shops, sales analysis, advertising campaigns, and analysis of customers’ behavior. Developing a method to process and assess a consumer’s emotional state in purchase elements extend the neuromarketing theory by including the real environment component in it.
Elena Lezhneva, Katerina Vakulenko and Andrii Galkin
The problem of combating urban noise is closely linked to the rational transformation of the urban environment, which must go through the elimination or reduction of the number of sources of noise, the localization of the noise emission zone, reducing the level of sound sources and protection against noise for the residential areas. Theoretical and experimental studies of acoustic loading on the territory along the highway for the typical section of the urban territory have been conducted. To estimate the complex noise impact from all sources and from individual sources, as well as to predict the total noise exposure for this site, a noise map was constructed using software. As a measure to combat traffic noise in the territory along the highway, the location of the noise protection screen was justified, taking into account the loss of part of the national income as a result of the continuous impact of noise on a person.The results of the research allow to assess the degree of technogenic impact of noise pollution during the operation of the highway, which allows regulating, by administrative and legislative methods, the nature of the impact on natural objects and human health of certain types of activities, as well as reasonably proposing measures that ensure environmental safety when organizing urban streets traffic.
Davidich Natalia, Halina Faletska, Galkin Andrii, Melenchuk Tatyana, Chumachenko Igor and Davidich Yurii
The significance of the criteria for assessing the quality of the urban passenger transport is investigated in the article. The results of the processing of field studies have identified factors that can be used for the assessment of the quality of the projects of urban passenger transport. The method of estimation of indicators of quality for the passengers during the trip is given and the values of weighting coefficients of individual quality indicators for the elements of the trip are determined. The method of determining the complex quality indicator during the performance of the trips in the projects of public transport is developed. It is shown that the trip components influence the quality of passenger trips in the following order: waiting time at the stop, time of the pedestrian part of the trip, travel time, dynamic coefficient of capacity utilization.
Andrii Halkin, Kseniia Bliumska-Danko, Olena Smihunova, Elena Dudnyk and Iryna Balandina
The shopping service of the store plays an important role in shaping the opinions of customers in a store. Endless progress has been made on quality management of consumer services confirmed through numerous methods and standards that are based on consumers. A typical consumer receives a large amount of information in the shopping process. In the process of perception of this information, consumer must not only find necessary data, but also process, analyze, and evaluate this date, and weigh the pros and cons, relate it to his own needs, and at the end, make a decision: to buy or not to buy a certain product. All these reflect on consumer’s fatigue, stress, and other negative fallings obtained during any shopping. In this case, the buyer can make the wrong choice and the quality of his decisions would deteriorate. Therefore, investigation influence of store type on the emotional state of consumers in the urban purchase provides significant reserve for marketing development in this sphere. Research provides explanation of emotional fatigue on the type of stores. The regression models describing the shift in emotional state of the buyer in purchase process of different type of shops were obtained. Research was conducted in the residential area of Kharkiv, Ukraine. The presented model shows the average value of the indicator of the emotional system of buyers after shopping, which can be used to determine the likelihood of shopping on the basis of emotional fatigue.