Search Results

You are looking at 1 - 2 of 2 items for

  • Author: Andi Sâsâiac x
Clear All Modify Search
Open access

Andi Sâsâiac

Abstract

Although globalization brings different countries and cultures in closer and closer contact, people are still sensitive when it comes to aspects such as cultural specificity or ethnicity. The collapse of communism and the extension of the European Union have determined an increase of interest in Romania’s image, both on the part of foreigners and of Romanians themselves. The purpose of this paper is to follow the development of Romania’s image in English travelogues in the last hundred years, its evolution from a land of “woods and water” in the pre-communist era to a “grand bazaar” in the post-communist one, with clear attempts, in recent years, to re-discover a more idyllic picture of the country, one that should encourage ecological tourism. The article is also intended to illustrate the extra-textual (historical, economic, cultural) factors that have impacted, in different ways, on this image evolution.

Open access

Andi Sâsâiac

Abstract

The image that Romania has abroad represents, especially from a journalistic perspective, a more and more fashionable topic, although the westerners’ interest in this ‘different’ country is not that recent. What is recent is the self-awareness that Romanians are starting to develop, with regard to the westerners’ opinions, appreciative or deprecatory as they may be. The media play a very important role in the dissemination of national images and are the main provider of clichés and stereotypes. Ethnic groups are stereotyped and ‘otherized’ on the basis of popular media images. However, travel accounts are the literary works that carry imagological messages par excellence. My intention is to illustrate how the media influence the dissemination of images in travel writing and how images in travel writing can be approached through instruments normally used in journalistic discourse analysis