Performance indicators of technology transfer/knowledge activity, of intellectual property capitalization in a technical university as well as those referring to the monitoring of academic entrepreneurship are closely correlated, in terms of objectives and strategies adopted at European level, in the context of the third mission undertaken by universities of the XXI century. So far, a systematic research on the development about the capitalization process of intellectual propertytechnical universities in Romania was not conducted. In this context, the analysis and adoption of a new set of indicators for monitoring and evaluating institutional performance, appropriate to an optimization model applicable in academic environment, is required to support the growth of its competitiveness. The present analysis involved the achievement of a research in two stages, one quantitative and the other qualitative, defining, in a rational manner, the set of indicators for monitoring and evaluating the institutional performance. Analysis began with a quantitative research, where the number of indicators, originally envisaged, was limited. Following this research there were retained only the indicators having a weight of over 50%. For a better formulation of the problem investigated and for some conceptual clarification it was achieved a qualitative research, conducted through a focus group, two authors scrolling two such research. Following qualitative research, carried out in order to classify indicators for monitoring and evaluation the performance analysis of technology transfer / knowledge within a public research organizations, i.e. a technical university, we decided the importance ranking of the first three indicators: a) the number of direct contracts with the socio - economic environment; b) the number of contracts and research projects financed through competitive mechanisms, in collaboration with partners from outside the academic environment and c) the revenue generated from the commercialization of knowledge from higher education institutions (revenue from licenses, income from royalties etc.).
Alexandru Marin, Alexandra Hadăr, Anca Alexandra Purcărea and Laura Boanţă
The present paper is devoted to analyze the appropriate recommendations to increase the effectiveness of technology transfer centers from Romanian National Network for Innovation and Technology Transfer - ReNITT, hosted by universities. The study is focused on the definition of a conceptual frame to develop specific business models, by the specialized compartments from technology/knowledge transfer entities, and using the specific instruments of business modeling process. The qualitative and quantitative analysis of the 8 steps scheduling of pairing the building blocks of the Business Models Canvas, corresponding to the specific technology transfer models, and taking into account the elements of the value chain of technology transfer and making connections with technology readiness level, allows a clarification of this relative “fuzzy” and complicated modeling process of university’s Technology Transfer Offices activities, gathering in a concentrated format all necessary information. According to their mission, objectives and strategies, universities decide upon a certain business model for the Technology Transfer Offices, adaptable to client segment and value proposition to attain, by the offered services portfolio. In conclusion, during their activities, Technology Transfer Offices identify, validate and exploit the opportunities originated from applicative research results, by “technology push” methods. Also, there are necessary specific competences (human and material) to develop externally aware business models starting from real needs of the clients, by “market pull” techniques, that would contribute to enhance the endogenous innovation potential of firms.
Andronicus Torp, Andreia Gabriela Andrei and Anca Alexandra Purcarea
This paper is a comparative study on the findings regarding the connection between a person’s energy profile and that person’s professional performance. As the performance predictors that are used within Human Resource Management may provide a company with important information regarding the future performance of an employee, it is of great importance that these performance predictors be kept up-to-date, both in what regards the precision of each predictor, and by including new performance predictors to the present array of HR predictors should such new predictors be found. This paper is an empirical examination of two such predictors, stress and energy, and argues that, based on the available empirical material, it seems to be possible to expand the present selection of HR predictors with these two predictors as well. This study is based on the ontological framework set forth by academics such as Einstein, Hawking, Tiller, Hunt, Motoyama, regarding the possibility of assessing the human being based on their energy profile. The part concerning Human Resource Management is based on the scientific framework put forth by Hunter & Hunter. Their study shows the validity of the vast majority of the performance predictors used within Human Resource Management, and discusses their practical validity. Then, there is the trans-disciplinary approach, where it is shown based on the empirical studies conducted by Torp et al. if, and how, the present array of performance indicators that are used in the field of Human Resource Management may be improved. Here, different and complementary scientific studies are included to document that the proposed Human Resource Management performance predictor is in reality more than just a predictor, it is an assessment tool that can both predict, and at the same time help quantify a series of the most modern initiatives within Human Resource Management, such as integrating sport, mindfulness, diet, etc. in the workday in order to improve performance.
Octavian Negoiţă, Anca Alexandra Purcărea and Olivia Doina Negoiţă
In the dynamics of the worldwide contemporary challenges in which companies function, alongside with the impact of phenomena such as globalisation and workforce mobility, an important factor which lead to an organisational long term success could be “the branding process”. As the brand is a central element of any marketing strategy it is essential to be aware of its influence on the strategic planning. The current paper presents a research results from a bibliographic investigation, with the target of clarifying the influence of the brand equity, in defining elements of sustainable success according with ISO 9004 standard. The competitive potential of any company is influenced by the brands held in the company’s portfolio. Brands are definitely valuable managing.
Simona Gheorghe, Mirona Popescu and Anca Alexandra Purcărea
Technology is expanding at a speed previously unsurpassed; therefore an emphasis is made on integration, optimization and increasing efficiency on different fields. Business intelligence is a new concept which became popular alongside online marketing, as both use external and internal data in order to make better decisions, process improvement and optimizations. The aim of this paper is to propose a solution for business intelligence in the commercial field based on a model of internal sales platform. Gathering data for all the structures integrated in this platform improves the optimization of products and services offered by the companies and also streamline the process of sales. This business solution underpins another solution enabling market research on consumer preferences in order to lead to the development of new products / services according to the real needs of the market at the present time.
Gabriel Vlăduţ, Narcisa Melania Tănase, Mihaela Caramihai and Anca Alexandra Purcărea
Innovation means creativity and added value recognise by the market. The first step in creating a sustainable commercialization of research results, Technological Transfer - TT mechanism, on one hand is to define the “technology” which will be transferred and on other hand to define the context in which the TT mechanism work, the ecosystem. The Innovation Audit is a component of the analysis of innovation capability potential of SMEs and R&D Institutions together with TO - Technology Offer, TR - Technology Request in the field of economy, technology transfer. We created a methodology and a tool that will support the entities that work in the field of technology transfer and innovation to analyze the company’s capacity to be innovative, to create competitiveness. The Innovation Audit tool developed will be available online for all the users interested, in the conditions described above, which makes them accessible beyond the members of the consortium and their home regions and countries. Also, since the development process will be part of the financing project, all the consultations, reports, analyses, inputs and feedbacks will be available to any interested party which can replicate the process in other fields or in other regions. Actually, this would be highly desirable, as it would lead to building a stronger network of support for innovation and technology transfer that can lead to an increased competitiveness of European enterprises (especially SMEs) in domains important for the future life and welfare of European citizens. The Innovation Audit tool developed is readily transferable to the organisations from all the countries along Danube, involved in the “Made in Danube” project that are active in the domain of bio-economy. This is due to the fact that they will be conceived starting from the real needs of these organisations and in line with European level guidelines and international best practices and come to fill a know-how niche that is under populated at the moment.
Narcisa Melania Tănase, Mihaela Caramihai, Alexandru Marin, Laura Boanță and Anca Alexandra Purcărea
The paper analyzes the activity of the National Network for Innovation and Technology Transfer (ReNITT), identifying the problems it faces in the innovation market. The methodology for the analysis implied the consultation, by responding to a questionnaire, of the accredited entities from ReNITT. On the basis of this analyze it were formulated some development recommendations, in order to accelerate the transfer of research results to the market and to increase the level of innovation in SMEs.