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  • Author: Adriana Manolică x
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Abstract

Businesses are thought and seen at first only through the eyes of the owner-manager. But, inevitably, a company that wants to perform must re-evaluate its business from the customer’s point of view. A „Mysterious Client” study is only one of many pragmatic approaches.

This article aims to present the results of a Mystery Shopping research that was conducted in Iasi - one of the most important cities of Romania. We have observed six different stores using fifteen different persons - mysterious clients - in order to analyse the performance of each store. Te results of this qualitative research can be presented to the managers as the exact opinions of some clients that have really benefited from the services provided and are able to evaluate the quality of these services

Abstract

Although the extended self is a relatively new concept, over the years it has developed rapidly, being the subject of study of several marketing researches. Our possessions contribute to reflecting our identity, so it is very important to look at how people expand their self in relation to others and how possessions become part of themselves. We can not hope to understand the behavior of consumers without first gaining a certain understanding of the attention they give to their possessions. The main findings until now show that certain objects accelerate the interest of the consumer for the actual consumption, because the consumption helps define people about what they are. Our aim is to deepen this idea through a survey.

Abstract

We hear more and more often that positive things make our life more beautiful and make us more optimistic. But is it really true? If until a few years ago, the products had usual names, now it is desired for them to have a catchy name that would remain in the memory of the target audience. In this research I have analysed the attitude that young people have towards energy drinks with negative brand names, the impact of these energy drinks on them and also the influence they have on the decisional act of purchase. Among secondary objectives was the establishment of the notoriety of energy drinks that have negative names in the case of young people. Another secondary objective consisted in the comparative analysis of the impact that energy drinks with negative names have on men and women. Also, for the determination of the attitude that young people have towards energy drinks with negative names, it was necessary to get one at the time the feelings, the conviction offered by these energizers and also the intent of buying them among young people.