As other countries of Central and Southeastern Europe, the Republic of Serbia at the end of the 20th and the beginning of the 21st century entered the process of universal transformation, which in essence represented a powerful political and economic movement for thorough changes in all parts of social and economic life. The central place in total transformational processes was taken by property, that is ownership transformation. The purpose of this research are numerous changes and the effects caused by the ownership transformation, that is privatisation in all economic activities, and in tourism as well. The research methods used in this paper are: analysis method, synthesis method, abstraction method, generalisation method, comparison method, as well as mathematical and statistical methods. The research results show that the effects of the privatisation in the tourism activities of Serbia are rather devastating. Besides, there were no necessary changes in other elements of business transformation (organisational, managerial, personnel, technological and other), what is the decrease in quality of tourist offer in Serbia and its bad position on the international tourism market. Taking into account that the Republic of Serbia has included the development of tourism amongst the priorities of its actual economic policy and development strategy, results of this research should by its originality, scientific approach to the subject of the research, quality and expertise, complete research material in this scientific field, also to point out new possibilities of Serbian tourism development to creators of economic, touristic and investment politics.
The positive achievements of the globalization process is the awareness of the imminent protection and preservation of the environment, and the consequent health tourism, as a kind of organized movement of people to meet the needs of living in a “pristine nature” and satisfying the need for clean water, food and air. It is a little-known, easily accessible wilderness areas in the world. Environmental values through such places, such as the specific characteristics of space, good climate, hydrographic resources and other natural features can be a good basis for the development of health and recreational tourism in the future. In this sense, national, and increasingly local communities should be responsible for the selected type and pace of tourism development in terms of directing the long-term quality and complex interaction between the tourist offer, tourist demand and the environment in general. Strategic vision, in this context, involves the application of eco-management, both in the field of tourism policy, as well as in the domain of politics at the level of individual holders of tourist attractions. With that in mind, this paper presents the possibilities of development of health and recreational tourism in spas and mountain resorts, and points to the role in this development, there should be an eco-management, especially if we take into account the fact that in today's terms of increased tourist demand for healthy and intact natural areas.