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  • Author: Łukasz Bis x
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The purpose of this article is to introduce and rank information related to virtual reality as a new media phenomenon. In principle, in the Polish nomenclature, the term is so new that it is often confused, incomprehensible. This, in turn, translates into misunderstanding and the lack of the use of this communication channel.

The article is a review of literature. In the first part concepts such as augmented reality, augmented virtuality, mixed reality, virtual reality, and immersion will be explained. A short historical outline of the virtual reality will also be shown. Then - in the next part of the article - the author compares this communication channel with well-known, such as the Internet, television, radio. Next the author will determine what are the fields of application of this communication channel and its condition.


The goal of the article is to declare and describe the methodology of research about Internet and mobile applications in work life and private life of digitals marketers. This article is a reflection on the research methods used, their adequacy and potential results that the research team should achieve during the research. The article is the justification for the selected research method (both quantitative and qualitative), describes the research group. The authors, based on the pilot study, also make some conclusions, which will then be verified using subsequent - more extensive and implemented on a larger scale research tools.


The research carried out at a mink farm aimed to determine the effect of blood plasma supplemented diet applied at the period preparing mink for reproduction on the animal organism. The studies included four groups of mink. The control group received a non-supplemented diet, while the experimental groups had feed with additive of 0.5%, 1.5%, and 2.5% of beef-pork plasma in the daily feed ration. The pathomorphological and immunohistochemical evaluation was performed on the liver, kidneys, lymph nodes, spleen, and bowel from all the groups. Pathomorphological and immunohistochemical changes of various intensity were observed in the examined organs from all experimental groups.