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Open access

Martin Šveda and Michala Madajová

Abstract

The results of a ‘proof-of-concept’ study that examined a new opportunity for using GPS technology in activity surveys are presented in this article. The aim is to demonstrate the method of collection and processing of individual time-space data via the dual records of a time-space diary and the GPS locator. The GPS technology here is not treated as a substitute for the traditional method of diaries; rather, the paper concentrates on the potential existing in a combination of these two techniques. The time-geographical approach and the corresponding methodology are used in order to assess the complexities of an individual’s everyday life, and to capture the spectrum of human activities in a data frame applicable to different analyses in behavioural, social and transportation research. This method not only improves the quality and robustness of spatio-temporal data, but also reduces under-reporting and the burdens on the respondents.

Open access

František Križan, Kristína Bilková, Josef Kunc, Michala Sládeková Madajová, Milan Zeman, Pavol Kita and Peter Barlík

Abstract

The shopping behaviours of teenagers in shopping centres in Bratislava (Slovakia) is compared to those of seniors in this paper. The analysis focuses on the perception of shopping centres by teenagers and seniors in the context of time (shopping frequency), social (with whom they shop) and financial (amount of money spent) factors. The survey was conducted on random samples of 504 teenagers and 431 seniors. To test the hypotheses, group means were evaluated (Analysis of Variance models). When assessing the spatial aspects of teenagers’ and seniors’ shopping behaviours, a concentric zone approach was used. It can be concluded that Bratislava teenagers are not as sensitive consumers as seniors in the context of the variables assessed in the survey. Teenagers perceive shopping centres as a normal part of their consumption behaviours. Seniors perceive the shopping centres less positively and they spent a shorter time there. Also, in the case of seniors, the frequency of their visits to shopping centres increased in the context of their positive perceptions.