Nowadays new education technologies and e-communication devices give new measuring and assessing tools for researchers. Eye-tracking is one of these new methods in education. In our study we assessed 4 figures from the anti-smoking heath issues of National Institute for Health Development. In the study 22 students were included from a 7th grade class of a Kecskemét primary school. Our results show that students concentrate on the text-part of the figures except if the picture is frightening. However if the text and the picture are not both frightening enough, the message will not be transferred to young students.