This article presents the analysis of thematic, historical and political spectrums of the “Ukrainian” content in the German newspapers and magazines of the interwar period. As a source base for this scientific work the authors analyze the newspaper and magazine journalism of that time, which allows not only to keep certain historical episodes (konstatives), but also (in some way) to reflect the views, needs, intentions, challenges, promises as well as German political and social factors in terms of disillusionment of Ukrainian patriotic forces (performatives). Nazism and Bolshevism skillfully used propaganda to achieve predatory targets, therefore it should be a lesson for the future generations, also the importance of conceptional media in Ukraine and Poland should increase.
The general aim of cognitivists - the attempt to compare logical and illogical, rational and irrational in the human behavior - can be considered as one of the main object not only in the psychology, but also in the journalism. If you don’t take into account assumed problems, the truth can be treated as a lie, an importance as an irrationality, an advantage as defects. In practice the ignorance of balancing, consonance and knowledge for the benefit of “must” turned round for tendentiousness, propaganda, manipulation, rationing of authoritarian and totalitarian models of journalism or for passing from journalistic standards in total. Therefore the article describes the spectrum of cognition in the context of modern Journalism and problems of Media practices, including the balance in journalism in terms of theories of consistency.