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  • Author: Alexandra Gheorghe x
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Abstract

The purpose of this study is to explore the moderating role of work experience on the relationships between entrepreneurial education, self-efficacy and students’ entrepreneurial intentions. Quantitative data were collected via a questionnaire based by investigating whether engineering students have sufficient entrepreneurial skills to evaluate opportunity, developing new products, and recognizing potential market applications. Engineering students need to be able to exploit opportunities that rely on scientific and technical knowledge to create and capture value by launch new venture. Our important findings have a series of important practical implications for managers, engineering students, engineers, and academic staff interested in encouraging economic growth. The results show that entrepreneurial education and self-efficacy have a positive impact on students’ entrepreneurial intentions. Work experience only has a partial influence on students’ entrepreneurial intentions, it exerts a significant indirect effect does not have a significant moderating effect. The findings of the study also provide practical implications suggest that increasing engineering students understanding and awareness of entrepreneurship lead to greater levels of interest in entrepreneurship careers. To the knowledge of the authors, this study is the first to investigate the mediating effect of work experience on students’ entrepreneurial intentions.

Abstract

The basics of product and service branding are generally the same. However, creating a brand for a company that offers services requires more effort because the services are hard to visualize and each client has different expectations. More than promoting any of the services, branding aims to create a perception of trust so that the brand name to be associated with integrity, quality, and innovation. The purpose of this paper is to determine how entrepreneurs develop their service-based business through social networks branding and also what are the benefits obtained from each method. The authors have researched previously what is the impact of social network marketing on business development and noticed that service-based businesses tend to obtain benefits from different activities comparing to product-based businesses. The authors researched through a semistructured questionnaire the online activities of 71 SMEs from Bucharest that offer various types of services to their customers. The results obtained are then correlated with the online and offline performance of the company.

Abstract

Technology is expanding at a speed previously unsurpassed; therefore an emphasis is made on integration, optimization and increasing efficiency on different fields. Business intelligence is a new concept which became popular alongside online marketing, as both use external and internal data in order to make better decisions, process improvement and optimizations. The aim of this paper is to propose a solution for business intelligence in the commercial field based on a model of internal sales platform. Gathering data for all the structures integrated in this platform improves the optimization of products and services offered by the companies and also streamline the process of sales. This business solution underpins another solution enabling market research on consumer preferences in order to lead to the development of new products / services according to the real needs of the market at the present time.