The digitalization current is among one of the most relevant factors that currently drive transformation in the economy, with different degrees of impact across the main segments of the economy. As the topic of sustainability is now on the agenda of the biggest economic players, digitalization and the ability to leverage Information and Communication Technology opportunities have been recognized as drivers for innovation and change and a means to reach the sustainability goals. Reaching energy efficiency has been among the main objectives of both the public and the private sectors, leading to an increased interest in recognizing and capitalizing on energy efficiency opportunities. This in turn has an impact on the overall energy productivity, defined as the economic output per unit of energy. While this indicator has relevance at both micro and macro level, it is important to identify which makes some countries perform better than others. In the current economic context, studying how the performance of countries in the digital era correlates with the energy productivity can reveal further information on how it can be improved. The Networked Readiness Index is an indicator which assesses how well a country can capitalize on digital technologies and whether their usage of Information and Communication Technology has a relevant socio-economic impact. This paper analyzes which components that are assessed in a country’s Networked Readiness Index might influence energy productivity. Based on a panel data analysis performed on European countries, the study identifies that the individual usage of Information and Communication Technologies, the business and innovation environment and the usage of ICT by the business segment could have an impact on the energy productivity of a country.
In the past decades the preoccupation of decision-makers towards innovation and sustainable development has gained a major importance in the policy of most countries in Europe. On one hand, efficient innovation can differentiate a country or a region from another and make a difference in the intense increasing economic, technological and social competition. On the other hand, the orientation towards sustainable development assures a clean and unpolluted, social oriented and healthy environment as a framework for the growth of a country or a region. In many cases, innovation and sustainable development go hand in hand, as innovations contribute to the development of clean technologies, while sustainable societies assure the proper environment and background for stimulating the innovation research. The objective of this research is to determine the cluster of countries in Europe which are rather oriented to innovation or to sustainable development or both and to forecast their future developments and tendencies. In order to achieve this objective, the multivariate cluster analysis was applied with the help of the SPSS program, for data provided by the Eurostat for several innovation, sustainable development and contextual indicators. In a first step, for each of the analyzed countries, the values of the indicators have been collected for the same period and the correlations among them have been determined. In the second phase the number of clusters and the cluster membership of each country was determined, by running the Ward cluster analysis. Based on the results, the characteristics of each cluster of countries was defined.
The preoccupation towards environmental issues within companies has increased in the past years. On one hand, companies now aim at cleaner, environmental products or production lines. On the other hand, many companies have started to invest in different CSR projects, having as objective different environmental issues. In this article we focus on a set of aspects and indicators reported by energy companies, regarding their environmental performance. The need for a cleaner environment has determined policy makers and different organizations to adopt several guidelines referring to environmental activities of companies. Based on the CSR and sustainability reports of 92 top energy companies, we analyze the main environmental aspects and indicators which were revealed by these organizations in year 2015. Results of this qualitative analysis could contribute to the assessment of the extent to which environmental standards are currently taken into account by energy companies.
The analysis and determination of typologies of tourism consumers has been a major concern for scientists, specialists and companies as well. Knowing the demographic and motivational factors that determine consumers to buy tourism products can have a major impact on the marketing strategy by a more efficient targeting of customers. This article presents the results of a research that aims to determine the factors which influence the buying decision for tourism products and the clusters of consumers resulted from these factors. 90 persons have been surveyed pursuing the determination of the most important factors for buying a tourism product and the correlation between them. The factor analysis and the cluster analysis have been applied with the help of the SPSS program. The results of the factor analysis group the items into six factors. In a second phase, the consumers have been divided into three categories based on a hierarchical Ward cluster analysis. The three clusters have been defined and analyzed and recommendations for the future research have been given.
The relation between the personality of consumers and their buying behavior has been a very much debated topic in the field of marketing researches. Several studies have shown that personality has a significant influence on the way consumer behave in their social and economic environment, in the way they approach and accept innovations and new developed products or even in their shopping behavior. This paper presents the influence of the Myers-Briggs personality dichotomies on the impulsive consumer behavior and the openness to buy newly launched products. Discriminant analysis was used to evaluate primary collected data and the core results show that extroverted, feeling-based decision-makers and perception oriented persons have more frequently an impulsive buying behavior at shopping sessions. Extroverts and intuition based consumers are more open to new products. The temptation to buy attractive unplanned products is higher for extroverts, feeling based decision makers and perceiving persons. Despite of this, none of the personality dichotomies influences the amount and care for spending in stores, this being influenced by other independent factors, mainly economic ones.
This paper presents the results of a research about the differences of behavior between two generations. Pairs of consumers consisting of a young consumer and one of his/her parents were questioned about different aspects of life. By applying the Euclidian Metric, the similarities and differences were determined for the examined issues. The results of the research show that for traditional product groups like medical services, education system, the consumers of the two generations have a similar behavior. For product groups related to the online environment such as social networks, mobile/smart phones, the consumers of the two generations show higher differences. Higher differences can be also observed for social groups, as the young generation has an inclination for doing spare time activities with their friends, such as going out, going on holiday. The results of the research have an impact on the way in which consumer’s reference groups are going to be used in marketing communication campaigns.