In this study, we present a systematic study of linear and nonlinear optical properties of Para Red with the aim of Z-scan technique and quantum mechanical calculations. The Z-scan experiments were performed using a 532 nm Nd: YAG (SHG) CW laser beam. Para Red exhibited a strong nonlinear refractive index, nonlinear absorption coefficient and third-order nonlinear susceptibility 3.487 × 10-6cm2/W, 2.341 × 10-1cm/W and 2.157 × 10-4esu, respectively. Also, quantum chemical analysis was used for the calculation of the dipole moment μ, dipole polarizability α, anisotropy of polarizability ∆α and molecular hyperpolarizabilities (β,γ). The results revealed that Para Red has large first and second hyperpolarizabilities. However, from the obtained results, it was found that Para Red can be a promising material for applications in the development of non-linear optical materials.