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Nataliya Panasenko

Abstract

The article highlights the category of literary space, connecting different topophones with the author's worldview. Topophones in the works by Ray Bradbury are used not only for identifying the place where the events unfold but they equally serve as the background to the expression of the author's evaluative characteristics of the modern world, his attitude to science, the latest technologies, and the human beings who are responsible for all the events, which take place not only on the Earth, but also far away from it.

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Mariana Oleniak

Abstract

Since simile in this paper is understood as a figure of speech in which two essentially unlike things are compared and not only as a construction corresponding to the formula X is like Y, the borderline between the semasiological (from form to content) and onomasiological (from content to form) approaches in respect to the analysis of simile is considered to be crucial. The article is devoted to the analysis of the existing formulas for simile that enumerate the elements in the surface structures of most similes and to the elaboration of a formula that would reflect the essence of the relationship of simile elements regardless of their formal expression. Taking into account existing linguistic studies of similes as well as the author’s own understanding of the problem, simile components are described which also have a symbolic reflection in the aforementioned universal formula for similes. Employing the method of conceptual analysis as well as the methods of description and interpretation, modelling and coding, the author devises a new formula for simile, representing all four of its constituents (a tenor, a vehicle, a comparison marker and a commonly shared salient feature). The devised formula is further subjected to analysis for the possibility of being applied to all formal types of simile. The presented formula of a universal character is essential to identify and analyse different types of similes without limiting research to the formations of a certain model. The formula is labelled universal because it characterizes similes regardless of their forms and languages in which they are used.

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Iryna Pinich

Abstract

The study investigates the transition mechanisms of religious ideologemes observed in their lexical representation in the Victorian novel corpus. The paper claims that the amalgamation of Anglo-Catholic and Evangelical ideologies made for the subsequent transformation of theological virtues resulting in their internalized translation to the rising ideology of emotionalist moral values.

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Yaroslava Gnezdilova

Abstract

The article focuses on the notion of metapragmatics in general, including three steps of metapragmatic analysis, and studies academic written metadiscourse in particular. Special attention is drawn to the delimitation of the main types of metacommunicative means, or meta-means, with an emphasis on their functional specifics in academic written discourse. The article concludes with a list of meta-means, which are most typical of this discourse type.

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Oryslava Ivantsiv

Abstract

The article focuses on metaphorical modelling as a means of corporate image development. The research data includes an electronic corpus of 185 press releases issued by five international cosmetic companies. A methodology of analysing metaphorical models based on the consideration of the model’s frame-slot structure was applied. The study resulted in the singling out of two major metaphorical clusters within the corporate discourse of image-making – BUSINESS IS A HUMAN BEING and BUSINESS IS ART. Although these models do not embrace the whole range of sources of metaphorical expansion, they nevertheless essentially contribute to creating a relatively holistic image of a cosmetic company as a perfect organism that produces masterpieces to meet the needs and expectations of the target audience.

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Zoltán Kövecses

Abstract

I discuss three large issues relating to media language. (1) How does conceptual metaphor theory affect the way we see the conceptual system that characterizes the main participants of communication in the media? (2) How do conceptual metaphors structure the language (and thought) used by the media? (3) Is the metaphorical mind of the participants of media communication a “self-contained” mind immune to the influence of context or is it affected by it?

Open access

Olena Tykhomyrova

Abstract

This paper focuses on metafictional narrative strategies characteristic of contemporary English-language fiction. The research reveals the variety and stylistic peculiarities of these strategies, as well as specifies the definition of metafiction with regard to its liminal status and self-reflexivity. Narrative metalepsis, specific framing and plot arrangements, metafictional commentary, and other techniques have been analyzed resorting to numerous examples.

Open access

Ruslana Savchuk

Abstract

This paper presents a narrative-semiotic approach to the study of the processes and mechanisms of the 20th century French literary works. The complex methodology of the research is underpinned with the inter-paradigmatic methodological principle, according to which the narrative strategy of literary text production instantiates the author's individual narrative program of constructing narrative reality of a certain type, which is characterized by space-time continuity and stylistic figurativeness.

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Zoia Ihina

Abstract

This article deals with polymorphous features of Gothic narratives seen as stories about supernatural events. Polymorphism reveals itself as a property of a narrative to be reinterpreted in the same medium or in different ones, and the main event is thus retranslated either authentically (in detail or in a reduced form) or with modifications of the form and content of the original. The article also suggests a classification of polymorphous Gothic narratives.

Open access

Svitlana Volkova

Abstract

The notion that the form of a word bears an arbitrary relation to its meaning accounts only partly for the attested relations between form and meaning in the world's languages. Recent research suggests a more textured view of syntactic and narrative structure in Amerindian prosaic texts, in which arbitrariness is complemented by iconicity (aspects of form resemble aspects of meaning) and systematicity (statistical regularities in forms predict function).