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Open access

Srđan Mladenov Jovanović

Abstract

Women’s magazines from former Yugoslavia have not seen much interest in scholarship. Seeking to fill this gap, an analysis of two interwar women’s magazines from Serbia and Croatia, the Woman and the World (Žena i svet) and the Croatian Woman (Hrvatica), respectively,has been conducted concentrating on the Weltanschauungen they promulgated. Žena i svet possessed what could be designated as fledgling feminism, even though by the end of its publishing period and the onset of World War II, it shifted its narratives towards patriarchy and nationalism, whilst Hrvatica was founded in order to specifically promulgate a highly patriarchal worldview.

Open access

Justyna Masłyk

Abstract

The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks).

The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

Open access

Camelia Cmeciu and Ioana Coman

Abstract

The lack of information from the organizations involved in a crisis situation and the high level of uncertainty may result in setting an emotional tone on social media and even in bringing radical political and social changes. Such an example is the Colectiv crisis in Romania. The fire, caused by a fireworks display, broke out at the Colectiv nightclub where almost 300 people were attending the “Goodbye to Gravity” band concert. 27 people died that night and the death toll reached 63 in December. This tragedy led to an online and offline civic uprising, Romanian citizens protesting against a corrupted political system. The scope of this study is to examine the emotion-filled dialogue on Twitter and to determine the evolution of coping strategies and collective action frames throughout this crisis which resulted in a social and political reform in Romania.

Open access

Dorota Wilk

Abstract

The broadcaster, who uses the possibility of functioning in the broadcasting media space as a social broadcaster, ensures not only independence from power centres, political parties and commercial entities, but also full control over the broadcast content. He consciously directs ithe message to a specific group of recipients, often a niche group, providing content that commercial and public stations avoid, considering it to be unattractive. The type of programmes broadcast is strictly defined by the role it has to fulfil, the requirements set by the legislator for social broadcasters and the possibilities resulting from having such status. This has a significant impact on the place it occupies in the media radio market.

Open access

Delfina Ertanowska

Abstract

The paper introduces a biography of prominent scientific activists, journalists, ethnographers and writers Roman Reinfuss i Yulian Tarnovych. Intercessors Polish - Ukrainian affairs who expressed it through scientific activity. Similarities and differences in the biography and method of transferring the content are shown, and an amazing love for Lemko’s region this Polish and Ukrainian authors. The article presents the similarities into the method of transferring popular science content by two ethnic- different journalists – scientist inhabitant in the same Lemko region. The analysis of the content they published in magazines, newspapers and scientific papers was also carried out.

The purpose of the article is to compare the presented media content by two scientists - journalists from different social environments living in the same region, in the service of saving the Lemko’s hertiage by the example of ethnic journalism.

Open access

Magdalena Mirkowicz and Grzegorz Grodner

Abstract

The authors describe issues related to the phenomenon of blogs as a channel of communication in relation to Polish blogosphere. The main hypothesis is assuming the pursuit of the Polish blogosphere for proper technological development. The methodology of the research is based on quantitative analysis of the occurrence of Jakob Nielsen’s heuristics, within the studied 50 randomly selected Polish blogs. The methodology is based on an analysis of the case aimed at confirming or denying the occurrence of the heuristics. As a result of the conducted research, the occurrence level of heuristics in the studied group was confirmed.

Open access

Agnieszka Czech-Rogoyska and Magdalena Krawiec

Abstract

The main aim of the study is to quantitatively scrutinize the borrowability of IT-related English words in Die Welt and Der Spiegel, as far as the proportion of nouns, verbs, and adjectives is concerned. The purpose of this study is to establish the most and the least frequently borrowed parts of speech and arrive at certain general tendencies governing the transfer of the most popular word class within the field of IT. The study covers an excerpt from authors’ research on IT-related anglicisms carried out in 2016, and may serve as a basis for further investigation, since the development of ICT will always necessitate new names for concepts. Therefore, it is by all means prudent and instructive to delve into the rationale behind the way anglicisms permeate into the German language. The study also constitutes a synchronic look at a given stage of the evolution of the German language.

Open access

Shaharior Rahman Razu, Noshin Yeasmin and Sheikh Shareeful Islam

Abstract

This study investigates how Indian TV serials are affecting Bangladeshi culture through changes in lifestyle, family and intimate relationship, and forms of art and literature. The qualitative research was conducted on 60 respondents from Khulna and Dhaka city of Bangladesh who were selected through purposive sampling method. Findings suggest that Indian TV serials have a significant impact on the day-to-day life of people living in Bangladesh. It influences the lifestyle of people as they spend a considerable time watching these TV serials. Alongside, the indigenous art, literature, language, customs and rituals are being shaped due to heavy dependency on Indian TV serials. Such inclination raises concern for some potential risks including family conflicts, crime, psychological disorder and even suicide.

Open access

Kinga Bajorek and Sławomir Gawroński

Abstract

The use of mass communication in the field of foreign language teaching is not a new phenomenon, because traditional media have been in use in this area for a few decades. Nowadays, however, several tendencies confirming the scale of this phenomenon can be observed. Mass media, and new media in particular, are used both in the process of self-education and as an important tool used by foreign language teachers. Technological progress, the communication revolution, the spread of the Internet, and the development of new media and mobile technologies offer modern and more effective methods of language education. This article reviews the conditions relating to the relationship between mass media and language learning, taking into account the possibility of using one of the key functions of mass communication, namely its educational function. The authors, using literature analysis, defined and analyzed the causes of specific symbiosis between media tools and technologies as well as the methodology used in the field of foreign language teaching.

Open access

Mykola Rashkevych

Abstract

In the article the methodological and applied criteria of symbolist publicism as an independent form of analytical journalism are defined. The subject of the research is the argumentative basis and semantic resources of public statements of philosophers and writers, i.e. the representatives of Russian symbolism. The relevance of the topic is due to the crisis of modern publicism, which becomes similar to a product and leads to mental and moral enslavement. The general purpose of the study is the legitimization of the term «symbolist publicism». Genre-stylistic peculiarities of symbolist text-making, as well the outlook landmarks of symbolic representatives of the Silver Age, were studied by E. Kassierer, M. Voskresenskaya, A. Mazurchuk, O. Matyushkin, O. Ponomarev, L. Kravets, and others.