Browse

1 - 10 of 484 items :

  • Entrepreneurship x
  • Business and Economics x
Clear All
Brand Love as Mediator of the Brand Experience-Satisfaction-Loyalty Relationship in a Retail Fashion Brand

Abstract

Framed by the consumer-brand relationship theory, this paper investigates the path from the brand-consumer behaviour interaction to the relationship durability and stability, through brand relationship quality. Specifically, it examines brand experience as an antecedent of brand love, and customer loyalty and satisfaction as outcomes in the retail setting. Based on 560 customers’ responses to a face-to-face questionnaire administered in a fashion brand retail store, research hypotheses were tested using a structural equation model. The findings suggest that brand experience influences brand love, with a higher incidence of sensory and affective dimensions. Brand love, in turn, influences customer loyalty, both directly and indirectly through customer satisfaction. This research contributes to the still understudied relation between brand experience and brand love in the retail context and to the need to understand the satisfaction-loyalty relation involving other variables as predictors. Nevertheless, results are limited to one specific retail fashion brand and generalizations should be taken carefully.

Open access
Business Models Innovation for Sustainable Urban Mobility in Small and Medium-Sized European Cities

Abstract

Bad air conditions, limitless traffic, overloaded parking spaces are just some of the modern mobility problems that strike cities on a daily basis. The European Commission strives to address these issues by providing measures to improve the urban mobility situation in the small and medium-sized cities. The SUITS project (Supporting Urban Integrated Transport Systems: Transferable Tools for Authorities), which is financed under the umbrella of the HORIZON 2020 programme, aims at increasing the capacity of local authorities in Small and Medium (S-M) cities through the development and implementation of sustainable, integrated and accessible transport strategies and technologies.

This paper aims to analyse and classify the innovative business models in the urban mobility sector that are aimed at increasing the capacity building of S-M cities’ transportation authorities through the implementation of new mobility solutions. It describes the innovative mobility business identifying the most successful models of service and partnerships in the sector.

Open access
Dematerialization of banking products and services in the digital era

Abstract

The primary purpose of this research is to present the evolution and current state of knowledge regarding the dematerialization of banking products and services in the digital age. The paper discusses the central issues regarding the dematerialization of money, the dematerialization of securities and the dematerialization of the contract, trends with direct impact on the possibility of dematerializing the products and services offered by banking institutions, by means of an investigative discourse and viewpoint into and over the shift from tangible to intangible monetary assets. It mainly explores the impact of dematerialization on certain processes performed by banks (customer enrollment and management) and on certain products and services offered by banks (payment services, lending services, etc.) from the perspective of the latest technological innovations and the influence exerted by fintech companies. The chapter clearly establishes the synergy link between environmental factors (increased competition, technological advance, legislative changes) and the ability of banking institutions to adapt to new conditions by changing the business model. The research ends with a series of conclusions regarding the way in which the tendencies towards dematerialization affect the activity and the business model adopted by the banking institutions. The content of the research report is useful both to the managers in the financial field and to the authorities that legislate this field, especially to those in Romania, who can use the conclusions of the report to elaborate policies in order to advance the degree of digitization of the Romanian banking system.

Open access
Linking CRM capabilities to business performance: a comparison within markets and between products

Abstract

Business performance is the primary goal of any type of firm, being a top priority for managers. Customer relationship management (CRM) capabilities is known in the literature as an important driver of business performance. However, there are significant differences across firms due to market settings they are acting on, or to the nature of products they are selling. Yet, little is known about how the impact of CRM capabilities on business performance vary across Business-to-Business and Business-to-Consumer markets, or across firms that are selling goods or services. In this study, we use data from a sample of 102 firms to investigate how customer relationship orientation influence the dimensions of CRM capabilities and how these capabilities determine customer satisfaction and market effectiveness, two business performance outcomes. Structural equation modelling is used in order to test the hypothesized relationships. The total sample is spilt into subsamples taking into consideration market settings and product type criteria, and the hypothesis are tested within them. Our results reveal that in case of each subsample, customer satisfaction and market effectiveness are driven by different dimensions of CRM capabilities. Critically, we find that in cases of firms that are acting mainly on Business-to-Business markets, customer relationship orientation doesn’t influence customer relationship upgrading capability, a dimension of CRM capabilities. Finally, the implications of these results for practitioners and managers are presented.

Open access
Possibility of Company Goodwill Valuation: Verification in Slovak and Czech Republic

Abstract

The paper deals with the possibilities of company goodwill valuation and verification. The value of company goodwill is still an actual issue for the scientific community. Goodwill as an economic phenomenon has attracted the attention of economic experts since the nineteenth century. Nowadays, there are many approaches to goodwill valuation. However, its identification and quantification are still a challenge. The paper aim is to identify significant sources of company goodwill creation and their verification on the sample of 2 European countries with the similar business environment, political stability and regulatory platform - Slovak and Czech companies. The sample for the identification of significant sources of company goodwill creation consists of the financial statements of Slovak companies in 2015. The sample for data verification consists of the financial statements of Slovak and Czech companies in 2016. The paper identifies the determinants of goodwill creation by multiple regression analysis. The paper also verifies the total explanatory power of these determinants by matrixes of changes. Volatility and deviation of the results are captured by descriptive statistical methods. The paper’s results point to a necessity to identify the key determinants of goodwill creation. They bring the construction of an econometric model for company goodwill valuation. It could be used to compute the value of company goodwill of the individual companies in the Slovak economic conditions.

Open access
Scents of celebrities: Endorsers’ impact on buyers’ online perfume purchase

Abstract

Literature has highlighted the challenges of selling experience (vs. search) products online. In addition, the role of celebrity endorsers in purchase intention and attitudes towards brands has been emphasized by scholars. This article argues that celebrities provide cues on products’ sensorial characteristics that have been so far disregarded by extant literature. By choosing perfume as a complex experience product, twenty-seven participants from three countries were interviewed in order to find how endorsers could assist e-shoppers to identify fragrant characteristics in the absence of the real scent. The results of the qualitative content analysis reveal that endorsers’ personality traits and lifestyle could act as predictor of the type of scent. Scent categorization based on such traits are presented. This article provides valuable contributions to both researchers and practitioners interested in online sales of experience goods. Limitations and avenues for future search are also provided.

Open access
A discourse analysis of managerialism and trust amongst nursing professionals

Abstract

This study explores the effects of New Public Management (NPM) on trust amongst nursing professionals, nurses and nurse ward managers within the British National Health Service (NHS). Thirty-nine nurses and nurse ward managers, recruited randomly, participated in semi-structured interviews. The original data, collected in 2000-2002, are re-analysed from a discourse analysis perspective. The findings support and extend contemporary research. They show that nurses have a strong professional identity and commitment and that increasing managerialism is eroding trust. Nurses both accommodate and resist managerialist discourses. They conceptualise trust in terms of their own ward environment, line-manager and colleagues. Trust is reciprocal and related to previous experiences and other factors. Trust is beneficial to healthcare organisations, healthcare professionals and their patients. Good communication and openness positively influence the development of trust. Nurse ward managers play a pivotal role in translating contested managerialist discourse into nursing practice to sustain trust and effect professional patient care.

Open access
Mutual Gains Success and Failure: Two Case Studies of Annual Hours in Ireland

Abstract

This paper examines the conditions under which annual hours (AH) are likely to succeed or fail and the role of workplace partnership in delivering mutual gains. We explore two case studies, in one company with a positive experience and in a second where AH were regarded as a failed initiative. The case studies are constructed from interviews with trade union and management representatives in the companies involved; from secondary sources and from a worker survey. The findings echo previous research that AH can deliver mutual gains in both the presence and absence of workplace partnership (Author and Author, 2016) and that delivery of real mutual gains is the key driver of the long term viability of AH. However, the balance of mutual gains is subject to change and is strongly influenced by structural factors determining the suitability of AH to the particular enterprise.

Open access
Remaining active in the labour market: Trends and characteristics of the over 50s

Abstract

Drawing on the Quarterly National Household Survey (QNHS), this paper examines changes in the proportion of people aged over 50, active in the Irish labour market from 1998 to 2014. Results indicate that an increasing number of workers over 50 remain active, due mainly to the dramatic increase in the proportion of older females remaining in the labour force. By 2014 the 50 to 64 age group accounted for a quarter of all economically active people in the labour market between 15 and 64. Older workers are more likely to be employees and less likely to be employers or self-employed in 2014 compared to 1998. Older workers in lower-level occupations, particularly over the age of 60, are more likely to remain economically active. Level of education is strongly associated with the likelihood of older workers remaining economically active, particularly for the 50-59 age group and for females. .

Open access
Are Cryptocurrencies Good Investments?

Abstract

This paper provides a comprehensive overview of cryptocurrencies, including the origin of cryptocurrencies, how cryptocurrencies operate, and the current situation of cryptocurrencies. In addition, we also provide the performance comparison of major cryptocurrencies with the performance of the stock market indexes. All the cryptocurrencies exhibit higher average returns and volatility than the stock market indexes, which appeals to risk-taking investors. We then perform additional analysis on the determinants of cryptocurrencies returns. We show that major fundamental variables are less likely to affect the returns of cryptocurrencies except for the S&P 500 index returns and the exchange rates between U.S. dollars and Euros.

Open access