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The Analysis of Marketing performance in Yogyakarta SMEs

Abstract

The general concept of this research is to elaborate on the specific aspect of the marketing performance point of view that has been used by exported SMEs business in a region in Indonesia called Yogyakarta. The aim of this research to analyze the relationship between innovation orientation, marketing communication orientation, international marketing, and marketing performance. The methodology of this research used path analysis, purposive sampling used in this research which only exported product of SMEs business met the criterion. The result showed that only the direct relationship between innovation orientation and marketing performance was not supported. It strengthens international marketing as a mediator between innovation orientation and marketing performance. Innovation orientation toward international marketing was accepted with path coefficient and international marketing toward marketing performance was accepted with path coefficient. Meanwhile, the strongest path coefficient showed by marketing communication orientation. It means that the successful marketing performance needs an excellent marketing communication strategy to ensure the delivery of adding value to the customers by each SMEs business.

Open access
The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors

Abstract

The study aims to examine the perceived antecedents that influence the selection of shopping malls and determine the predictive nature of visit frequency that might lead shoppers to the intended purchase. Hence, the research question asked “to what extent the six determinants would most likely to affect shoppers frequency of visit to the malls and their purchase intention”. The method employed was positivist paradigm using questionnaires administering to young and adult respondents. A total of 200 usable samples were used for the SPSS analyses. Several primary statistical tools were used such as descriptive analyses, reliability test, factor analysis, multivariate and bivariate regressions. The results revealed that all constructs reliability were above Cronbach alpha 0.70 and both the convergent and discriminant validities were met via the exploratory factor analysis. The finding concluded that convenience, tenant variety, functional attributes, hedonic value and promotion are positively related to the frequency of visit. In addition, frequency of visit is also positively related to the purchase intention. The finding of this research provided both theoretical and practical implications.

Open access
The Controversy of the Amendment of Anti-Extradition in Hong Kong-Threat to the people of Hong Kong

Abstract

The purpose of this article was to analyze the amendment of Fugitive Offenders Ordinance & Mutual Legal Assistance in Criminal Matters Ordinance, which caused widespread controversy in Hong Kong recently. This amendment stemmed from a murder case that occurred in Taiwan, which led the Hong Kong government to decide to fill the legal loopholes in the extradition law. The amendment abolished the prohibition of extradition of China and made the fundamental changes to the vetting procedure for extradition. However, based on the question to the judicial environment in China and the unequal relationship between Hong Kong and China, many Hong Kong people believed that the amendment would seriously threaten their personal safety. The amendment mattered important because people it affected were not only Hong Kong citizens, but also foreigners staying in Hong Kong. And as an important international financial center, the influence of Hong Kong couldn’t be underestimated. Therefore, the amendment had triggered a high degree of international concern. This article will analyze the contents of the amendment and the supports and the oppositions to clarify the dispute and discuss whether the amendment is good or bad.

Open access
The effect of audit tenure, disclosure, financial distress, and previous year’s audit opinion on acceptance of going concern audit opinion

Abstract

Going concern is about the survival of business entities, as well as a assumptions in financial statements of a business. When business entities experience conditions that are not supposed to be, the business entity is said to be in trouble. This research which aims to analyze the acceptance of going concern audit opinion using audit tenure, disclosure, financial distress, and previous year’s audit opinion with case study on mining sector companies listed in Indonesia Stock Exchange in period 2013-2017.. This research used quantitative methods, and the samples were taken by using purposing sampling technique. To analyze the effect of independent variables to dependent variable was using logistic regressions analysis by using IBM Statistical Product and Service Solutions Statistics version 23. The results of this research, financial distress and the previous year audit opinion variables have a positive direction towards the acceptance of going concern audit opinion. While the audit tenure and disclosure variables have no significant influence on the acceptance of going concern audit opinion.

Open access
Imitation vs Innovation: Is there an alignment between supply chain organizational learning and Islamic HRM practices?

Abstract

This research emphasizes on the importance of having an alignment of organizational strategy (innovation and imitation) with supply chain organizational learning, and Islamic HRM practices toward Batik MSMEs performance in Pekalongan, especially environmental, social, and religious performance. The population of this research is Batik MSMEs in Pekalongan, Central Java, Indonesia. Pekalongan is known as the City of Batik and has religious society that can live in peace although they live side by side with different religion and ethnicity. The respondent of this research is Batik MSMEs owner/manager in Pekalongan City that is counted using purposive sampling technique about 170 respondents. The statistic technique is using Euclidience Distance Regression. After organizational strategy being tested separately, it is proved that there is an alignment between organizational strategy both innovation and imitation with innovation organizational learning and imitation organizational learning. There is also an alignment of organizational strategy both innovation and imitation in innovation Islamic HRM Practices and conservative Islamic HRM Practices. The theoretical implication in this research provides a theory contribution about the importance of alignment of organizational strategy with the contingency of supply chain organizational learning and Islamic HRM practices. The managerial implication is that while improving organizational performance, organization needs to have practical policy in the alignment of organizational strategy with the contingency of supply chain organizational learning and Islamic HRM practices.

Open access
The Implementation of E-Budgeting Policy in Regional Government (A Case Study in Jakarta Province Province)

Abstract

This research was conducted using the qualitative method so that the researcher can thoroughly and comprehensively elaborate on the phenomenon being studied. The research was focused on the process of e-Budgeting policy implementation in the government of Jakarta Province, as well as the supporting and obstacle factors of the process of e-Budgeting policy implementation in the Government of Jakarta Province. The process of e-Budgeting policy implementation is a part of the process of budget planning in the Regional Revenue and Expenditure Budget, therefore, the implementation process follows the APBD budgeting, which is started from the preparation of the General Budget Policies and Provisional Budget Ceiling and Priorities to the stipulation of the APBD. The implementation of the e-Budgeting policy is conducted to facilitate the effective and efficient establishment of APBD. The effectiveness of the e-budgeting policy implementation is influenced by the human resources capacity in the mastery of information and communication technology, budgeting politics, and the opposing interests of the executives and legislatures. The supporting and obstacle factors of the process of e-Budgeting policy implementation are in the factors of commitment and executives’ interests, coordination and communication between the executives and legislatures, competence and commitment of the legislatures, coordination and competence of the OPD, as well as the factor of law. Additionally, the allocation of budget by the executives in the discussion of RAPBD, beside the inadequate planning in the initial preparation, there are also attempts to prioritize interests. Meanwhile, the issues in the SKPD in planning the budget based on working achievements, as mandated in the RKA-SKPD, is actually still related to the competence of the SKPD.

Open access
Influence of System Quality, Information Quality, Service Quality on User Acceptance and Satisfaction and Its Impact on Net Benefits (Study of Information System Users Lecturer Performance Load (BKD) in Malang State University)

Abstract

This study aims to examine the influence of system quality, information quality, and service quality of the lecturer at Malang State University. This study will also investigate the effect on user satisfaction and its impact on net benefits for users of UM Information System Expenses. This study applies a modification of the information system success model from DeLone & McLean. The model is analyzed by modeling the Structural Equation Modeling (SEM) based on components or variants (component based) that are popular with Partial Least Square (PLS) using SmartPLS version 3.2.8. The results of this study are expected to be adopted as input and consideration in developing, improving, and improving the performance of the UM BKD information system. The research design used in this study is quantitative research. Respondents in this study were 93 UM PNS lecturers who were actively teaching. The questionnaire was online distributed by accessing the page provided. The results showed that there was a positive but not significant effect between system quality, information quality, and service quality on the use of the BKD system. However, there is a positive and significant influence between system quality, information quality, and service quality on the BKD system user satisfaction, between the uses of the BKD system on net benefits, and between the satisfaction of the BKD system users on net benefits. The implementation of BKD UM information system can be declared successful because there is a positive correlation between variables.

Open access
Managing ambidexterity in internationalisation of SMEs from an emerging country: A dynamic capability perspective

Abstract

Ambidexterity is the ability of firms to undertake exploration and exploitation concurrently. Empirical evidence suggests that ambidextrous organisations are better able to manage the trade-off between flexibility and efficiency. Although ambidexterity has been the subject of many previous research studies, relatively little attention has been paid to how SMEs manage ambidexterity in an international market. A multiple case study research design was used to explore ambidexterity in two SMEs. The research utilised an inductive approach. SMEs adopt different strategies to manage ambidexterity. Larger SMEs, supported with more resources, can carry out exploration and exploitation simultaneously. By contrast, smaller sized SMEs must perform exploration and exploitation intermittently. In addition, the impacts of managers, resource flexibility, and network supports in managing ambidexterity are also discussed. This study suggests that managers of SMEs should consider resource availability and the characteristics of the international customers being served before designing a strategy for managing ambidexterity. This study contributes to the limited empirical evidence on how SMEs manage ambidexterity in international markets.

Open access
Migration and globalization: citizen journalism and immigration policies

Abstract

International migration represents one of the most important aspects of globalization that contributes to the evolution and transformation of our lives. In 2000, as the United Nations reports showed, approximately 175 million people lived outside their native country for more than 12 months, a number that doubled with respect to the reference year 1975. This means that there are more and more “clashes” between people around the globe, involving greater responsibility for states in integrating the “moving” society. The public perception is continuously impacted by the migration phenomenon in its different aspects, but the effects are highly dependent on the communities’ social, cultural and religious pre-determination. In this respect, our paper aims to analyse the reflection of the traditional values of the host society to the individual perceptions on immigration, as expressed in various social media. In our view, in order to maximize the success potential of the public policies adopted by the host states in the field of immigration, these must be tightly correlated with the traditional social values, as observed in the real context, and also closely follow the evolution of these values, as expressed in the digital space. For this purpose, we will compare the social media and real life to show differences and resemblances of the attitudes towards the immigrants who might come in Romania from Middle East.

Open access
Starbucks in the World

Abstract

Many young people want to work in coffee shops or even open coffee shops, so they set off a wave of entrepreneurship, but according to a survey by the world magazine, Entrepreneurial momentum is strong in Taiwan, and the proportion of entrepreneurship is higher than that of the United Kingdom, Singapore, South Korea, and Japan, second only to the United States, but Taiwan’s entrepreneurial “death rate” is also significantly higher than these countries. According to the information of the chief accounting office, Taiwan’s entrepreneurship rate was far greater than the rate of business closure before 2000, but after 2000, the chances of successful entrepreneurship fell sharply. Also, many people are used to sipping a cup of coffee in the morning to start a good day. In recent years, the coffee market has developed rapidly in Taiwan, and convenience stores have launched promotional advertisements for cheap coffee. However, we have found that Starbucks, a high-priced coffee brand, has not joined the ranks of cheap coffee. They still maintain their high price and high quality. The most important thing is that we did not see Starbucks ads on any TV commercials or print media. Why did Starbucks not use advertising, but still stand in front of the coffee market?

Starbucks products often seem as a luxury. The most common cup of American coffee costs NT$100, whereas a cup of coffee at the convenience store costs only NT$45. Why are so many people willing to pay twice the price? The main reason is the quality and service of Starbucks. Enter into Starbucks, customers can order the beverages without the ice and full of milk, or anything which you want. Customers also enjoy free WIFI in the store, provide mobile phone charging or laptop socket, the staff will serve you with the most enthusiastic attitude. The brand advertise that as long as you ask for what he can do, the partners will meet your needs. In addition, Starbucks products are quite diversified, attracting a large number of consumer groups. From high-quality coffee, decaffeinated beverage juices and Frappuccino, to localized tea drinks in the Greater China region, the needs of every guest are met. Apart from the food, it also sells coffee makers, coffee beans, trendy mobile phone cases that are popular among young people, mobile power supplies, CDs in the store, and mugs and accompanying cups for various themes.

Open access