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The Impact of Destination Image on Tourists’ Satisfaction and Loyalty in the Context of Domestic Tourism

Abstract

Tourism is an extremely complex field and in order to understand its complexity, none of its components should be left aside. That's why, as many other researchers have done before, the present paper aims to analyze the central element of the entire tourist activity: the tourist. Based on the impressions, opinions and thoughts of Romanian tourists, we tried to determine to what extent the image of the destination they have recently visited has an impact on the satisfaction and loyalty they have towards that destination. Therefore, this paper represents a market research aimed at assessing the image of the Romanian tourist destinations as perceived by the Romanian tourists who visited them and to what extent their satisfaction and intentions to revisit/recommend can be influenced by it. The sample consisted of 200 Romanian tourists, contacted both directly and through social networks, who have visited a tourist destination in Romania with at least one night of accommodation in the last 5 years. Following the statistical analysis of the answers provided, it was found out that there are a number of elements of major importance for the Romanian tourists, while other aspects have a slightly influence on their satisfaction and loyalty. The conclusions of this research should be taken into account by all the stakeholders involved in the development and promotion of tourist destinations in Romania, as the contribution of tourism to the economic and cultural development of a country is an important one, according to some official reports.

Open access
The Informational Support in Educational Marketing Decision-Making Process in the Republic of Moldova

Abstract

The presence of the organization on the market means its evolution in an extremely complex environment in continuous change. These characteristics of the marketing environment impose on the institution a systematic preoccupation for information adjustment, received data processing and analysis to properly substantiate the optimal decisions related to the market. The paper focuses on understanding various aspects of the informational support in the educational institutions decision-making process. The aim of the research is to determine the structure and content of the informational support in education marketing. Based on the literature review, different views are presented on the content and structure of the marketing informational support. This study describes the structure of Marketing Information System (MkIS) and explores its position in educational institutions. Finally, based on the survey results, the article presents the practical aspects of the marketing informational support availability and its use in decision-making process of schools in the Republic of Moldova.

Open access
Inspire to Hire and Win the War for Talents

Abstract

In the context of a highly dynamic labour market, with the entry of the Y and Z generations in the active workforce and the shift of power balance from employers to employees, the corporate employer brand becomes a strategic element and part of the non-material capital that each company can use to attract and retain top talents and, consequently, to get business performance. This paper proposes a modern vision of leadership and talent management, in which collaboration, empathy, democratization of decisions, development of emotional connections and increasing the level of freedom for employees contribute to building an effective, attractive and sustainable Employer Value Proposition. By integrating Human Resources and Marketing management principles, objectives, activities and tactics, companies should focus on authenticity in their communications, in order to win employees’ minds and hearts in the contemporary very intense competition for talents. We suggest updating the traditional Marketing Mix to 15 elements, in order to support Employer Branding Strategies and to reach the Employer of Choice status. The essential objective is the development of a deep relationship between employees and companies, in the form of a transaction with dual value, financial and emotional at the same time. Loyalty is seen as superior and consecutive to solidly applied retention, adding emotional value to the material benefits offered by the companies to their employees.

Open access
Internationalization of Japanese Business Groups – Literature Review

Abstract

The internationalization of Japanese business groups (JBG) have been subject to intense scrutiny since JBG shot to world stage in the 1980’s. Studies on the internationalization of JBG have been fragmented in scope and have mainly focused on specific behaviors e.g. mode of market entry, knowledge creation, knowledge flows between headquarters and overseas subsidiaries, overseas market development and sales strategies, to name a few. Little attention has been paid, however, to explaining the reasons behind these behaviors. This literature review aims to contribute to filling this gap by recognizing the internationalization’s embeddedness in the country’s institutional environment, thus providing a more nuanced understanding of the drivers behind these behaviors as well as the intrinsic obstacles that may hinder the outcomes of these internationalization efforts. This study also hopes to answer the theoretical question called for by (Zaheer, Gözübüyük and Milanov, 2010) in their excellent work “It’s the connections: The network perspective in interorganizational research: “How do organizations balance the benefits of trust and embeddedness with the costs of lock-in and inflexibility with the same set of partners?” The holistic perspective of this review has wide ranging managerial implications in terms of effective intra-organizational dialogue, stakeholder management, organizational knowledge management, among others.

Open access
Service Recovery Strategies versus Customers’ Expectations, Race for Sustainability: a Qualitative Study on Micro Brands

Abstract

Purpose of the research is to investigate service recovery strategies in case of small restaurant brands, customer perception regarding these strategies and their expectations intensely. As the study is qualitative and exploratory in nature, data were collected via in-depth interviews from duo perspective; i.e. service providers’ and customers’ perspective. The results showed that even though the managements are very cautious as regards the service recovery strategies, and customers’ complaints, but sometimes even common service recovery actions fall below the customers’ anticipations. On the other hand, restaurant those are somehow innovative with their recovery strategies; i.e. designed with a clear understanding of customers’ needs, involving customers with the recovery strategies, empowering the service staffs, emphasizing on continuous improvement and customer engagement are getting more responses in case of customer satisfaction, loyalty; and finally, ensures firms sustainability in competitive market as well.

Open access
Antonio Rosmini’s Social Ethics and his Relationship to German Thought

Abstract

Putting the economic and social–ethical thought of Rosmini in relationship to the German tradition of social market economy, either a pertinent collocation of the liberal catholic thinker Rosmini or new perspectives for the concept of social market economy, which is in search for a new identity, have been made. The justification of this paper lies in the fact that Rosmini introduced the idea of social justice right in the sense of social market economy, on the one hand, and in the way in which the late 19th-centrury economic theory in Italy received his economic thought, on the other hand. Hence, despite his theoretical and cultural distance from Röpke, both have many interesting economic reflections in common.

Open access
Capitalism and Its New–Old Religion: a Civil Economy Perspective

Abstract

From the very beginning of civilization, economic reality and words have been intertwined with religions and vice versa. It would be enough to think at the phenomenon of sacrifice, that is, the first “language” that religions used to communicate with the divine. In the Western culture, a deep cross-fertilization between theology and oikonomia has occurred in both the Old and the New Testament. In addition, modern political and civil economy, namely the Northern and Southern European economic traditions, can be properly understood in relation to Christian religion in its Catholic and reformed humanisms. These two different spirits of capitalism have still important effects in today’s US and EU ways of understanding the nexsus between market and society. In this paper, the author explores some of the issues where these differences in spirit are more relevant (i.e., gratuitousness and meritocracy) and then concludes with some hints about the nature of a different “spirit” of capitalism, that is coming from the Catholicism.

Open access
A Case Study of Supply Chain Management in a Manufacturing Company in China

Abstract

How to manage inventory is becoming an increasingly crucial issue for most manufacturing companies. R&D, the pseudonymous case study considered here, is a foreign direct investment (FDI) company engaged in producing electronic components. As the prices of raw materials and operation costs increased, R&D was challenged to maintain a smooth relationship among several factors: level of inventory, customer satisfaction and production efficiency. This paper first discusses the key factors that affect R&D’s inventory level. It then combines recent supply chain management theories and quantitative data into a framework for identifying how R&D might determine optimal ordering policies and strategies to reduce overall costs, while at the same time satisfying customers in terms of service.

Open access
Catholic Social Teaching as a Pillar of Social Market Economy

Abstract

This paper presents different historical and systematical approaches to point out the relationship between Catholic social teaching and social market economy. A fundamental connection between Catholic social teaching, ordoliberalism, and the market order is given in more detail. It becomes clear that not every form of capitalism is suitable for Catholic social teaching. However, the so-called “Rhenish capitalism”, i.e., social market economy, is the form of market economy that best coincides with the criteria of Catholic social teaching. This paper examines the anthropological and ethical foudations of the economic order in a detailed manner, especially of the economic order, especially the fundamental value of freedom as well as the notion of social justice by taking into account the importance of an ethos and an institutional framework. The idea of social market economy has to face current challenges and future perspectives which prove that – from an ethical point of view – the center of this discussion is the question of ineluctable standards of humanity and justice.

Open access