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The Analysis of Marketing performance in Yogyakarta SMEs

Abstract

The general concept of this research is to elaborate on the specific aspect of the marketing performance point of view that has been used by exported SMEs business in a region in Indonesia called Yogyakarta. The aim of this research to analyze the relationship between innovation orientation, marketing communication orientation, international marketing, and marketing performance. The methodology of this research used path analysis, purposive sampling used in this research which only exported product of SMEs business met the criterion. The result showed that only the direct relationship between innovation orientation and marketing performance was not supported. It strengthens international marketing as a mediator between innovation orientation and marketing performance. Innovation orientation toward international marketing was accepted with path coefficient and international marketing toward marketing performance was accepted with path coefficient. Meanwhile, the strongest path coefficient showed by marketing communication orientation. It means that the successful marketing performance needs an excellent marketing communication strategy to ensure the delivery of adding value to the customers by each SMEs business.

Open access
An analysis of the logistics performance index of EU countries with an integrated MCDM model

Abstract

Countries can check the performance of their logistics’ activities to determine their competitiveness in trade logistics. One way to check these performances is to analyze the country’s LPI value in detail which is released by the WB every two years. When calculating the LPI, six indicators (criteria) are taken into account. The weights (importance level) of these criteria are important for countries which would like to focus more on the most important criteria and move their ranking up in the LPI list. However the WB takes into account indicators (criteria) weights equally when calculating LPI values. In order to overcome this problem some studies have used subjective weighting methods and others have used objective weighting methods. Both methods have advantages and disadvantages. The aim of this study is to integrate two weighting methods (subjective (SWARA) and objective (CRITIC)) in determining the weights of criteria in order to balance the two weighting methods. Unlike other studies in the literature this study combines two weighting methods. Additionally the PIV method, which is seldom used to address any MCDM problem, is used in this study and a new integrated MCDM model is introduced to literature. In this respect this study contributes to the literature.

Open access
Analysis of the Volume and Provenance of Direct Foreign Investments in the West Region for Development in Romania, with a Focus on German Direct Investments

Abstract

This article is a multicriterial analysis of foreign direct investments in the West Region of Development of Romania, with a focus on German direct investments, taking into account the 4 component counties of Western Development Region: Arad, Caras-Severin, Hunedoara and Timis. The analysis investigates 2 reference years, 2010 and 2016, with statistical data retrieved from the National Trade Register Office, the National Commission for Strategy and Prognosis and www.listafirme.ro, to which are added the author’s own calculations. Conclusions are drawn for each of the considered criteria. For the German industry, Romania has affirmed itself in the last few years as being a direct investment market with a high strategic growth potential. Germany has become, both in exports and imports, one of Romania’s most important business partners. The business relationships between the companies which play an important role in the economic system of the two countries represent a useful tool for the developments of the Romanian-German trade flows. In the case of direct foreign investments, the enterprises show a consolidated presence in several regions of Romania. German investors have shown an increased interest for Romania especially since the end of the 90s of the last millenium. Internationally renowned companies from Germany, such as: Continental, Bosch, Daimler, INA Schaeffler and Kaufland have extended their production activity areas in Romania. The West Region of Development of Romania progressed in a special manner because it is a region with a great desire to collaborate with Germany both geographically, as well as cultural-historically.

Open access
The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors

Abstract

The study aims to examine the perceived antecedents that influence the selection of shopping malls and determine the predictive nature of visit frequency that might lead shoppers to the intended purchase. Hence, the research question asked “to what extent the six determinants would most likely to affect shoppers frequency of visit to the malls and their purchase intention”. The method employed was positivist paradigm using questionnaires administering to young and adult respondents. A total of 200 usable samples were used for the SPSS analyses. Several primary statistical tools were used such as descriptive analyses, reliability test, factor analysis, multivariate and bivariate regressions. The results revealed that all constructs reliability were above Cronbach alpha 0.70 and both the convergent and discriminant validities were met via the exploratory factor analysis. The finding concluded that convenience, tenant variety, functional attributes, hedonic value and promotion are positively related to the frequency of visit. In addition, frequency of visit is also positively related to the purchase intention. The finding of this research provided both theoretical and practical implications.

Open access
An Assessment of Regional Innovation Capacity as a Factor of Economic Growth of Romanian Regions

Abstract

According to Regional Innovation Scoreboard 2016, Romania’s regions, including the Bucharest-Ilfov region, are classified as modest innovators. This paper’s objective is to identify certain potential ways of economic growth of the Romanian regions through its innovation absorptive capacity and innovation development capacity, according to the AC/DC model of the National Endowment for Science, Technology and the Arts (NESTA), UK. Using the 2016 pillar scores of the Regional Competitiveness Index (RCI) - Innovation sub-index, we analyze their compatibility with the NESTA model and assess the potential of Romanian regions to absorb external innovation. The paper proposes a qualitative and quantitative approach based on empirical evidence. The poor performances of the Romanian regions regarding innovation, as they were analyzed in this paper, draw attention to Romania’s need to exploit innovation brought in from abroad. The main conclusion of our analysis is that Romania has failed to reach the absorption threshold of innovation that would allow it to accelerate the value-creating processes. The ability to innovate completes the ability to absorb. A detailed analysis of the causes of the reduced absorption capacity could also provide solutions for accelerating economic growth. We also formulate policy recommendations to increase Romania’s regional competitiveness through the development of innovation capacity.

Open access
Attractiveness Modeling of Retail on Emotional Fatigue of Consumers

Abstract

Demand for high-quality shopping service has seen continuous growth in the recent years, allowing retail chains to achieve sustainable competitive advantage, increase number of loyal customers. This in-turn results in demand boosting and image of the firm. To analyze and achieve this emotional reactions of customers while shopping becomes important. The paper attempts to evaluate the effect of emotional fatigue on purchase process and uses neuromarketing tool – Galvanic skin reaction analysis to do so. Changes in the buyer emotional reaction of consumers was observed through more than 150 experiments at 15 different retailers. The results showed that retailer selection depended on emotional fatigue of the customer. Different types of retailers create different emotional fatigue which affects the footfall.

Open access
Barriers and Challenges for the Implementation of the Integrated Tariff in Ukraine on the Case of Kyiv City

Summary

Subject and purpose of work: Integrated fare to date is essential for the efficient functioning of city transport services and for the involvement of citizens to shift from private to public transport. Implementation of this kind is a necessary component of the future development of the city in the direction of smart mobility.

Materials and methods: The research focuses on evaluating the barriers and challenges towards the implementation of an integrated fare in Ukraine, mainly using the city of Kyiv as a case study.

Results: The article analyzes early attempts to introduce an integrated fare, problems in the way of implementation and, basically, the experience of the EU cities, which may later be adopted. Next, it outlines some critical aspects in the relationship between government policy, city authorities, transport operators and city residents in the context of the introduction of an integrated fare.

Conclusions: The study highlights such priority challenges as legal, organizational, technical and social.

Open access
The Boone Indicator as Determinant of Croatian Insurance Market Soundness

Abstract

This paper deals with the influence of competition on soundness of Croatian insurers using the Boone indicator when measuring competition. The authors analyse Croatian insurers that operated over the pre-EU accession period 2008 – 2012 as well as in the period 2013 – 2017, i.e. after the accession to the EU. Several firm-level, industry-level and macroeconomic variables are used in the research. The findings of the analysis are twofold. Specifically, the Boone indicator reveals the impact of competition on the performance of efficient insurers in post-EU accession period only accounting for the reallocation effects proving that efficient insurers make higher profits. Regarding the determinants of the insurers’ soundness, premium to surplus ratio and inflation rate play significant role in pre - EU accession period whereas reinsurance and GDP growth rate are statistically significant after EU accession. Moreover, the competition increased in the years after the EU accession. Robustness check provides similar results.

Open access
Commune Government as a Creator of Local Relations – The Local Innovation Context

Summary

Subject and purpose of work: The objective of the study is to characterise the status and nature of local authorities’ relations with local communities and to assess the importance of local relations in the process of strengthening local innovation.

Materials and methods: The survey method was employed in the research and a questionnaire was sent to heads of communes /mayors via electronic means. The research material consisted of 105 questionnaire forms.

Results: There is a perceived imbalance in the development of interactions with social and economic actors to the disadvantage of interactions with economic sector representatives. Increasing local innovation rooted in the economic dimension of the development processes of the analysed local systems has been revealed to be of a relatively lesser importance. Local Action Groups are a major contributor to the development and innovation process, mainly in the social dimension. Local relations are not perceived by the representatives of local authorities as particularly important factors of regional innovation.

Conclusions: The analysis of the local systems revealed a need to increase the scale of activity of local government representatives as part of developing relations with the economic sector. Opportunities should be sought arising from building local partnerships aimed at the implementation of pro-innovative, multi-stakeholder projects, which will have a greater capacity to influence local development processes.

Open access