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CHAPTER 1. BRAND ACTIVISM IN THE NEW MEDIA AGE: USA AND TURKEY SAMPLES
Aysel Çetinkaya
,
Zeynep Dondurucu
, and
Yetkin Cilizoğlu
Type:
Chapter
|
Publisher:
Sciendo
|
Online Publication Date:
31 Dec 2021
in
CONSUMER
CHAPTER 2. SERVICE FAILURE AND SERVICE RECOVERY IN THE CONTEXT OF CUSTOMER RELATIONS AND COMMUNICATION
Derya Fatma Biçer
Type:
Chapter
|
Publisher:
Sciendo
|
Online Publication Date:
31 Dec 2021
in
CONSUMER
CHAPTER 3. THE ROLE OF SOCIAL MEDIA ON TOURISM MARKETING
Didem Demir
Type:
Chapter
|
Publisher:
Sciendo
|
Online Publication Date:
31 Dec 2021
in
CONSUMER
CHAPTER 4. ADVERTISING POSTERS AND COMMUNICATION THROUGH METAPHORS
İbrahim Gökhan Ceylan
Type:
Chapter
|
Publisher:
Sciendo
|
Online Publication Date:
31 Dec 2021
in
CONSUMER
CHAPTER 5. CURRENT TRENDS IN INTEGRATED MARKETING COMMUNICATION
Selçuk Yasin Yildiz
Type:
Chapter
|
Publisher:
Sciendo
|
Online Publication Date:
31 Dec 2021
in
CONSUMER
CHAPTER 6. THE ROLE OF SMART PACKAGING IN COMMUNICATING WITH THE CONSUMER
Hatice Bahattin Ceylan
Type:
Chapter
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Publisher:
Sciendo
|
Online Publication Date:
31 Dec 2021
in
CONSUMER
CONTENTS
FREE ACCESS
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Online Publication Date:
31 Dec 2021
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CONSUMER
Frontmatter
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Online Publication Date:
31 Dec 2021
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CONSUMER
PREFACE
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Sefer Darici
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Publisher:
Sciendo
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Online Publication Date:
31 Dec 2021
in
CONSUMER
CONSUMER
from a communication, marketing and advertising perspective
Edited by:
Sefer Darıcı
|
Year:
2021
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