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Building a Travel Influencer Brand Using Instagram Tools

Abstract

The aim of this paper is to create and present a model which suggests what and how Instagram tools should be used by a new travel influencer trademark in order to create intangible values to become a brand. The paper presents the results of research on travel influencer brands and also the results of a travel influencer trademark created by the Traveler’s Child. In addition, types of visual content are introduced in order to differentiate content posted by brands and trademark. The authors include recommendations for travel influencer trademark owners on how to process through branding stages, while using Instagram tools so that to create intangible values, which would allow a trademark to become a brand.

Open access
Customer Engagement through Using Anime Stylized Advertisement

Abstract

The paper analyses the ways how to engage more customers using anime stylized advertisement and provides new insights on it. The data was obtained through the scientific literature analysis and qualitative research. The results were provided based on in-depth interviews.

Open access
Determinants of Default in Lithuanian Peer-To-Peer Platforms

Abstract

The article analyses the factors that determine the probability of debtors’ default in the Lithuanian peer-to-peer market. The results of this study are compared with previous research.

Open access
Gender-induced Differences while Choosing Cosmetics for Men: A Case of Lithuania

Abstract

The paper discusses peculiarities of gender-induced differences in consumer choice behaviour. The problem solved in the paper is addressed as: what are gender-induced differences in the consumer’s decision while choosing cosmetics for men? The patterns of consumer behaviour while choosing cosmetics for men are determined by applying qualitative and quantitative research methods.

Open access
The Impact of Corporate Cultural Behaviour on Common Stock Return: Some Implications for Corporate Governance

Abstract

This paper examines the relationship between common stock return and corporate cultural behaviour of twenty listed firms from Shanghai Stock Exchange. The particular research questions of this study include: whether corporate cultural behaviour impacts common stock returns and under what conditions it impacts shareholder expectations and corporate governance.

Open access
Managing the Learning Capacity of Organizational Culture in Relation to Organizational Commitment: Methodological and Empirical Overview

Abstract

The primary objective of the paper is to offer qualitative analysis based on the previous relevant theoretical and empirical work for the correlation between systematic and methodological implementation of organizational commitment throughout its learning capacity and organizational culture. The co-integration of the two critical issues stresses the significance and influence of contemporary and holistic models, such as, the OCTA-PACE model, and its convergence to High Commitment management Model (HCM), as highly important for organizational growth and competitiveness of business entities.

Open access
Presumptions of Decentralisation in the Context of Institutional and Political Economy

Abstract

The aim of the article is to discuss and distinguish the notion of decentralisation within time, institutional economics and political organisation of States, as well as the role of decentralisation in the context of those political organisations. The differences between the notions of decentralisation and federalism are differentiated in order to avoid misinterpretations of the notions.

Open access
The Quintessence of Organizational Commitment and Organizational Cynicism

Abstract

The article deals with the constituents of organizational commitment and organizational cynicism and in order to concisely present systematised material disclosing the very essence of the phenomena, the authors analyse their interrelation, the specificity of development (organizational commitment) and management (organizational cynicism), their causes, importance and / or consequences caused. The aim of research is to distinguish the dimensions of the relationship of these phenomena highlighting the quintessence of organizational commitment and organizational cynicism.

Open access
The Use of Anthropological Approach in Municipal Strategic Planning

Abstract

The article presents a theoretical concept of an anthropological approach in strategic municipal management as well as work of researchers in development of anthropological methodology in strategic management. Pursuing the aim to develop theoretical discourse, the results of the performed qualitative research which confirm the actuality of an anthropological approach and application possibilities in municipal strategic planning are presented.

Open access
The Assessment of Determinants of Credit Services’ Choices among Students

Abstract

The article analyses demographic factors which determine the students’ intention to borrow and to choose a particular credit service, i.e., what characteristics of credit services are the most important for students when making a choice of a particular credit service.

Open access