Browse

You are looking at 1 - 10 of 72 items for :

  • Corporate Social Responsibility (CSR), Compliance Management, Business Ethics x
Clear All
Open access

Renfei Luo, Jiedan Huang, Jimmy Lee and Philip Pun

Abstract

How to manage inventory is becoming an increasingly crucial issue for most manufacturing companies. R&D is a foreign direct investment (FDI) company engaged in producing electronic components. As the prices of raw materials and operation costs increased, R&D was challenged to maintain a smooth relationship among level of inventory, customer satisfaction and production efficiency. This paper first discusses the key factors that affect R&D’s inventory level. It then combines recent supply chain management theories and relevant quantitative methods to arrive at optimal ordering policies and strategies to reduce overall costs, while at the same time satisfying customers in terms of service.

Open access

Zoltán Szakál

Abstract

The Tokaj wine region is a unique, over a thousand-year-old wine-growing tradition in the world, which is a survival of a living cultural landscape. The Tokaj Wine Region Development Council was established in 2014 to lead the wine region’s Tokaj-Hegyalja National Program. The development concept in this priority program is aimed at promoting complex developments in the ecological balance of the Tokaj Wine Region, which are both natural, social, economic and cultural. The purpose of the paper is to present the region marketing idea in a world heritage wine region. This can be supported by primary and secondary research. The organization of the examined wine region development council and the key actors were asked. There was an inquiry at the wineries, 41 companies answered the questions. There are excellent specialists and the natural endowments are also suitable. The newly established Hungarian Tourism Office is the only hope that Community wine marketing can be really effective, and wineries can also experience its positive effect. There are 27 settlements in the wine region, there is a national park, and the tourism sector is only one that can be complementary to wine-making opportunities. Directions of development: winery, viticulture, infrared structure, tourism extension, culture, traditions, value preservation, hotel, attraction development, uniform appearance and coordination.

Open access

Ciprian Marcel Pop, Mihai Florin Băcilă and Clarisa Doriana Slevaș-Stanciu

Abstract

This paper focuses on the understanding of experience marketing in a higher education context and also on its implications on students’ loyalty. Therefore, the article explores the most significant determinants of students’ experience, such teaching process, administrative service, courses content, library, accommodation, eating spaces and medical services, university’s space and campus’s facilities, university’s reputation and the provided career prospects. The research aims to outline the importance of analysing students’ experience in the increasingly competitive market of educational services and also to provide a sustainable basis for the Romanian higher education improvement. In its last section, the objective of the research is to measure the student’s loyalty towards the university and also the experience’s impact on their loyalty. The originality of this study consist in the authors attempt to design a student’s total experience survey, this paper being between the first ones analysing this topic in Romania.

Open access

Cosmin Bogdan Micu

Abstract

First years of specialised retail (in terms of department stores or shopping centres) either that we discuss of the period before the communist regime or that during the regime period itself it is a reality that both benefit from few relevant evidences. As a parallel to those times, the time frame starting from 1990, is the one that provides us with many more details, and like this allowing us to develop an accurate portrait of those retail days. The objectives of the current study is to identify the GLA distribution in the panel of the evaluated cities (as in comparison to the Activ Property Services - APS study) and starting from here to illustrate the existing retail agglomeration in those 24 major cities of Romania. The work behind the proposed paper implied a market research using personal expertise for this field, internet resources, retail magazines, specialised retail agency studies so that to be able to point out, as accurately as possible, all relevant information related to the retail field of activity. Among the conclusions that this study provides, starting with the analysis of the existing shopping centre stock (in the major cities of Romania) and comparing these results with those from the research conducted by APS, in 2017, we find out that more than 77% of the entire GLA of this retail sector is located in those 24 major cities analysed in the current study.

Open access

Sorin Adrian Achim, Mirela Oana Pintea and Mircea-Andrei Scridon

Abstract

Since SMEs are the most important entities of the national economy we can say that their performance is the locomotive of performance at the microeconomic level. The present material is not limited to measuring the performance of SMEs in Romania for a given period, but aims to analyze what impact did the European integration of Romania had on the performance of SME within the development regions. For this we took from the annual edition of White Paper of SMEs for the period 2004-2011 the values of eight indicators used to quantified performance (net result, turnover, return on equity, commercial rate, rotation rate of own capital, overall autonomy rate, labor productivity and overall solvency ratio), we explained the choice of these indicators, we applied the model of unobserved components and established a global performance index of SME development for each region separately. With this index we could determine whether Romania's EU accession had an influence on the performance of SME development in the regions and we could compare this influence with the influences of economic crisis manifested in the analyzed period on the same performance indicators.

Open access

Peter Broeder and Evelien Scherp

Abstract

This study focuses on the influence of colour on the online purchasing intention of consumers. The literature review about colour associations showed that several factors could play a mediating role in the relationship between colour and purchasing intention. Two of these factors are emotion and trust, which have been shown in previous studies to have a relationship both with certain colours and with online purchasing intention. The aim of the study was to investigate the relationship between colour and online purchasing intention, taking into account the influence of emotion, trust and cultural differences between Western and Asian cultures. The method used to investigate these relationships was an online survey, which has been conducted amongst 522 participants from seven countries that can be separated in Western (The Netherlands, Germany and United Kingdom) and Asian (China, Singapore, Malaysia and Indonesia) cultures. The survey asked the participants about their cultural background, attitudes towards the product and message, emotions, level of trust, colour influences and experience. When filling in the survey, an image was presented to the participants that showed an online shopping background, a coloured context and a simple digital photo camera. Only the coloured context of this image varied amongst the participants; every participant answered the questions being exposed to one colour: red, yellow or blue. The results of the study showed that the direct relationship between colour and online purchasing intention was supported only for the colour yellow and that emotion indeed played a mediating role between colour and online purchasing intention, although no clear relationships could be defined between colours on the one hand and emotion and trust on the other hand. Concerning the cultural differences, results on emotion were found for both Western and Asian cultures, but trust was shown to influence the relationship between colour and online purchasing intention only for Asian consumers. The results partly confirmed the findings of previous studies, but also highlighted areas that need to be studied in more detail or by using another method. Overall, the study showed that colour does influence online purchasing intention, so companies should consider this when persuading consumers to buy their products.

Open access

Wirtschaft ohne Ethik? Eine ökonomischphilosophische Analyse

Besprechung zum gleichnamigen Buch von Susanne Hahn und Hartmut Kliemt

Edoardo Beretta

Open access

Michael Frenkel

Abstract

This article surveys the main effects of labor migration between two countries. Against the background of high immigration to industrialized countries in recent years, notably to countries in Europe, the focus of the discussion is on the host country of the migrants. In the standard model of labor migration, there are overall benefits when wage differentials trigger labor migration. However, in the presence of externalities and deviations from the basic assumptions, the results can be significantly different.

Full access
Open access

Carl Christian von Weizsäcker

Zusammenfassung

Auslöser meiner Überlegungen ist die akute Flüchtlingskrise. Es spricht manches dafür, dass sich diese Krise nicht einfach mit einigen administrativen Maßnahmen der Zuwanderungsbeschränkung in kurzer Frist in Luft auflösen wird. Vermutlich ist sie Symptom für eine neue Welle der weltweiten Angleichung von Lebensbedingungen, die sich unter anderem in großen Wanderungen niederschlägt. Es ist dann im Interesse des Nordens diesen Angleichungsprozess zu beschleunigen, um so den Anreiz des Wanderns aus dem Süden in den Norden zu dämpfen. Eine zentrale Komponente des nördlichen Erfolgsmodells, die Soziale Marktwirtschaft, sollte daher möglichst rasch globalisiert werden. Diesem Ziel einer möglichst zügigen Verwirklichung einer Global-Sozialen Marktwirtschaft dient am besten ein Kulturwandel im Süden in Richtung auf das das nördliche Erfolgsmodell. Dieser Kulturwandel kann vor allem angestoßen werden durch Exporterfolge des Südens in den Norden. Hierzu eignet sich eine Außenwirtschaftspolitik des Nordens, die einen Exportüberschuss des Südens hervorbringt und auf diese Weise im Süden möglichst viele produktive Arbeitsplätze schafft. Der Norden würde von einer solchen Politik nicht nur deshalb gewinnen, weil auf diese Weise der Süd-Nord- Wanderungsdruck gemildert wird. Darüber hinaus kann der Norden auch durch eine verbesserte internationale Arbeitsteilung gewinnen. Allerdings ist es für den Erfolg einer solchen Politik auch erforderlich, dass sich der Norden auf die damit verbundenen institutionellen Veränderungen einlässt. Insbesondere muss akzeptiert werden, dass sich die komparativen Vorteile in der Güterproduktion verschieben und dass auch Institutionen wie zum Beispiel die staatliche Schuldenbremse modifiziert, grundlegend geändert oder ganz abgeschafft werden.