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Abstract

Living in a capitalist society we are witnessing an alarming growth of both consumerism and materialism. Nowadays, this phenomenon has become a lifestyle itself. Thus, this study aims to demonstrate how consumers’ perception of luxury and premium brands can be easily influenced by various factors such as entourage, social media or the desire to be at the top of the social hierarchy. Currently, neuroscience and consumer psychosociology play an essential role in creating impactful advertising campaigns as it becomes increasingly difficult for a brand to remain market-leading.

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Abstract

In the second part of the study, the quantitative magnitude of the iconic motif offered by the couple Perseus and Andromeda indicates a significant influence that the archetype of the pathetic man has on several plastic currents. The evolution of such a theme exceeds the identity of the mythological characters and, moreover, even allows the reversal of the poles of visual interest. The distinction between prototype and archetype is blurred when the investigation reaches the prehistoric origin of the theme, because the universal texture of plastic patterns agglutinates the concepts.

Abstract

While exploring the doctor-patient communication from a narrative perspective among patients suffering from cardiovascular conditions within the social context, as well as how this interpersonal conversation relates to the modern concepts of patient-centered care (PCC) or Shared Decision Making (SDM), we expose the fact that there is a noticeable shift to the paternal paradigm in the Romanian medical system, by considering the researched sample group. For this study, based on an extensive research, we considered relevant to approach the topic from the patient’s viewpoint, given that in the case of cardiovascular diseases, how the patient understands to manage his/her condition and how he/she is aware of and corrects the aggravating factors of their lifestyle results from good communication with the doctor and the medical personnel. Considering the data on cardiovascular diseases (CVDs) in Romania’s and Europe’s mortality statistics (cardiovascular conditions rank first as death causes) and the fact that one of the most critical components in the CVD management is the patient’s compliance with the treatment and with the implementation of the recommended lifestyle changes, the research of the doctor-patient roles and their communication in the therapeutic process is of significant educational mportance.

Abstract

Translation is used to express in different languages the same communication content. To distinguish the content as such, modern communication theories are based on the distinction made by three levels or types of linguistic content. This study uses the terminology of Coseriu from Textlinguistik (1994). According to this author, three main types of linguistic content can be distinguished: the designation - the reference to the extra-linguistic reality, the signification – the given content of the individual language and the meaning - what the text or a text fragment ‘meant’ in a specific context and in a specific situation. For the communication process it is important, which from these three types linguistic content can be found in a text and must be transferred when translating into another language. The article offers a comparative research between the original French text from Charles De Coster „La légende et les aventures héroïques, joyeuses et glorieuses d’Ulenspiegel et de Lamme Goedzak au pays de Flandres et ailleurs” and its German translations. The study examines 129 Flemish words and idioms used by the Belgian author for his „Flemish language”. The analyze shows the difficulties in the communication process trough translation in order to maintain the content with all significations in a different language.

Abstract

Today’s society is a technic and technology-dominated one. The media reconfigures its image using the means that are provided to it by the Internet. The present paper is an incursion in the recent media field, which showcases new journalistic approaches such as cross-media, transmedia and multimedia. Ideas of theoreticians regarding the new media are being presented, along with their essential characteristics. Also, the paper addresses new genres emerging in the online environment, such as visual storytelling, data journalism, infographics, web resources, presenting examples from the international and national press, in an attempt to identify ways to implement them and to identify the impact of such media techniques on an audience that is no longer just a consumer of information, but who becomes a direct participant in its creation.

Abstract

Tragic events with many victims, such as disasters, accidents, or violent acts, are news topics all over the world, and the public interest in such events is generally high. Through this study, centered around the question “How should media professionals report tragic events?”, we aim to identify methods by which journalists can find a balance between the emotional value of news stories regarding tragic events and information, pure, factual, indispensable to the public, without which he cannot gain a complete understanding of the event. We will focus on special categories of people, namely victims, survivors, and their relatives, on the reaction of the community and how is influenced by the media coverage of tragic events, but also on how the journalists who cover these events are affected.

Abstract

This study represents the first part of a research that brings into debate the works about the Christian religion, founder, cult, followers, of some contemporary authors in great editorial vogue, Catherine Nixey, Gabriel Liiceanu and Bart Ehrman. Personal agnosticism and subjective disavowal constitute the new hermeneutic grid, in Postmodernism, although the same tendencies are found in the exegesis of the Enlightenment, (neo) Marxism or theological Liberalism. The recontextualization and deliberate omission of data that are themselves part of the process of historical evidence seem to be the new trend of academic interpretation under the auspices of a single principle of sola ratio.

Abstract

This study deals with the way in which the Revolution of December 1989 was recorded in the pages of the journal “Mitropolia Ardealului”, the official magazine of the Archdiocese of Sibiu, the Archdiocese of Vad, Cluj and Feleac, the Diocese of Alba Iulia and the Diocese of Oradea. Antonie Plămădeală, Metropolitan of Ardeal, was the first romanian hierarch who denounced the communist regime and also acknowledged that it had a double language. We analyzed the evolution of the religious discourse during the period December 1989 - December 1990, from the texts published in “Mitropolia Ardealului”.