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Role and Room for Social Broadcaster With Radio Fara as an Example

Abstract

The broadcaster, who uses the possibility of functioning in the broadcasting media space as a social broadcaster, ensures not only independence from power centres, political parties and commercial entities, but also full control over the broadcast content. He consciously directs ithe message to a specific group of recipients, often a niche group, providing content that commercial and public stations avoid, considering it to be unattractive. The type of programmes broadcast is strictly defined by the role it has to fulfil, the requirements set by the legislator for social broadcasters and the possibilities resulting from having such status. This has a significant impact on the place it occupies in the media radio market.

Open access
Stereotypes of Refugees as Presented in the Media and the Reality of Problems Linked with Cultural Adaptation and Social Integration of the Immigrant Children.

Abstract

The situation of refugees living in Poland depends not only on legal aspects. A very important role is also played by social factors, which optionally condition and influence the status of foreigners in our country. One of them is undoubtedly the way of presenting the described phenomenon in the media, as well as the attitude of Poles to refugees, and how our country guarantees them protection and enables them to find their place in the new reality. Analysis of the problems of immigrant families in Poland may provide valuable information to research the problem of refugees in a European context.

Open access
Twitter as a Means of Emotional Coping and Collective (Re)Framing of Crises. Case Study: The “Colectiv” Crisis in Romania

Abstract

The lack of information from the organizations involved in a crisis situation and the high level of uncertainty may result in setting an emotional tone on social media and even in bringing radical political and social changes. Such an example is the Colectiv crisis in Romania. The fire, caused by a fireworks display, broke out at the Colectiv nightclub where almost 300 people were attending the “Goodbye to Gravity” band concert. 27 people died that night and the death toll reached 63 in December. This tragedy led to an online and offline civic uprising, Romanian citizens protesting against a corrupted political system. The scope of this study is to examine the emotion-filled dialogue on Twitter and to determine the evolution of coping strategies and collective action frames throughout this crisis which resulted in a social and political reform in Romania.

Open access
Using the New Media by Companies From the Sme Sector in Podkarpackie Province

Abstract

The main purpose of this article is to present the results of research concerning the use of social media by companies from the SME sector in Podkarpackie Province. The article includes data obtained in the first stage of the study, which is a part of a research project on the use of social media in the area of creating the image of an organization / company as an employer.The survey covered the entire population of companies from the SME sector, which are registered in Podkarpackie Province (REGON database). The research phase, the results of which are presented in this article, mainly involved the analysis of data on companies from the SME sector in Podkarpackie Province in terms of their presence on the Internet (having an individual website, having company profiles on selected social networks).

The results of the first stage of the study confirm that the companies see the potential of the online presence / functioning in social media (more and more companies have their own website, Facebook profiles). The dynamics of changes in this area is definitely not adequate to the pace of new media development. On the basis of preliminary results of further stages of the research, it can also be concluded that in the vast majority of cases, however, these are non-strategic and non-systematic activities.

Open access
Virtual Reality. Now.

Abstract

The purpose of this article is to introduce and rank information related to virtual reality as a new media phenomenon. In principle, in the Polish nomenclature, the term is so new that it is often confused, incomprehensible. This, in turn, translates into misunderstanding and the lack of the use of this communication channel.

The article is a review of literature. In the first part concepts such as augmented reality, augmented virtuality, mixed reality, virtual reality, and immersion will be explained. A short historical outline of the virtual reality will also be shown. Then - in the next part of the article - the author compares this communication channel with well-known, such as the Internet, television, radio. Next the author will determine what are the fields of application of this communication channel and its condition.

Open access
’Žena I Svet’ and ‘Hrvatica’: An Analysis of Two Women’s Magazines in Interwar Serbia and Croatia (1925-1941)

Abstract

Women’s magazines from former Yugoslavia have not seen much interest in scholarship. Seeking to fill this gap, an analysis of two interwar women’s magazines from Serbia and Croatia, the Woman and the World (Žena i svet) and the Croatian Woman (Hrvatica), respectively,has been conducted concentrating on the Weltanschauungen they promulgated. Žena i svet possessed what could be designated as fledgling feminism, even though by the end of its publishing period and the onset of World War II, it shifted its narratives towards patriarchy and nationalism, whilst Hrvatica was founded in order to specifically promulgate a highly patriarchal worldview.

Open access
Cultural Taboo in Advertising. Differences in the Transmissions of Audiovisual Advertising in American and Hindu Market

Abstract

The aim of this article is to examine differences between the transmissions of advertising content in the low and high context culture where the content contains subjects that are widely recognized as taboo. In order to do this, the analysis of audiovisual advertisements broadcast in the USA and India was used. These adverts introduce the problem of gender discrimination (particularly important in Hindu society) and different approach to gender stereotypes in both cultures (in American culture this subject is not suppressed). There are contrasting ways of presenting these difficult subjects in American and Hindu cultures. The things that are taboo in one culture become a stereotype in the other. And so, the question arises: do the cultural differences determining transmission of advertising content in the countries with cultural taboo of a product on sale still exist?

Open access
Dialogical Foundation of the Publicist’S Communicative Ethics: Dialogical Levels of the “Communicative Pyramid”

Abstract

The author discusses important issues of the dialogical essence of thinking and internal dialogism in the moral and ethical journalism. Choosing everyone’ ability of monologic revelation as the starting point of her study, the author concludes that these revelations are a kind of reconsidering historical, personal and interpersonal shifts that lead to the desire to learn the truth, to harmonize the vision and understanding of a situation with someone else’s viewpoint. In search for the truth, both the publicist and the audience -together or separately - cross different levels of a dialogue as it is presented by the “communicative pyramid” as a model of dialogical communication and the formation of the personality.

Open access
Dispute about Public Relations - Between Social and Marketing Communication

Abstract

Ever since the Kotler’s promotion-mix concept based on the most traditional model of four pillars - advertising, public relations, sales promotion and direct sales has become commonly known, PR has been treated as one of many, typically marketing, impact tools. This perception is particularly characteristic for the science of marketing management and publication. Meanwhile, it is often forgotten that public relations is the management of communication, which may be used in marketing communication, however it is a much broader meaningful concept, giving greater perspectives of use. This article refers to defining a place of public relations between two asymmetric areas of communication - social and marketing one. Basing on literature analysis, the authors define key factors differentiating both perspectives, they also evaluate the proposals for introducing new concepts into the media and communication terminology, indicating the distinctiveness of both conceptual categories.

Open access
The Individual Aspect of Participation in TV Reality Show On The Example of a Music Talent Show – Case Study

Abstract

This article deals with issues related to musical programs such as talent shows. The author focused on the participant’s form examining the changes that took place in their life after taking part in the show. Based on numerous sources and because of the theoretical analysis, the author classified the traits of participants who succeed after the program. In the final part of the following paper, the author categorized are the changes that occur in the life of the program participant.

Open access