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Abstract

The focus of knowledge management theories on codification and quantification and aspirations to manage knowledge in a similar manner to managing physical resources did not create a stable ground for knowledge management practices in organisations as was expected. Consequently, the theories of social knowledge work take the place of the theories of knowledge management and instead of simplifying they promise to address the issues of complexity. This paper presents a conceptual model of social knowledge – its observable characteristics and associated organisational processes – and aims to help in adopting and contextualising the new theories of knowledge work in organisational research and practice.

Summary

The article puts forward the thesis that outdoor advertising is an important element that enriches college recruitment campaigns if it meets certain conditions. The basic factors determining the effectiveness of outdoor is the conciseness and simplicity of the message, the creation taking into account the proper character of the advertisement and referring to the emotions of the recipient, the composition based on the appropriate arrangement of elements, intriguing advertising text forcing the recipient to think, integrate outdoor communication with the internet transmission and the correct location of the advertising medium. The subject of outdoor advertising and its impact on candidates for studies is omitted in the literature on marketing activities of tertiare education institutions. Therefore, it was attempted to fill the cognitive gap by referring to foreign scientific research and examples of outdoor applications by universities in the United States of America and Great Britain. Also described are outdoor campaigns of the SWPS University, which cooperates with the Cityboard Media Institute in the field of external advertising research. In order to analyze outdoor polish universities, the article uses part of the photographic material collected by the author, and reflects on the basis of their own observations and in-depth interviews with employees of Marketing Departments of selected universities.

Abstract

The efficiency of the Romanian tax administration has as a main purpose the maximization of the public revenues in order to support the expenses necessary for the good functioning of the state and the achievement of the budgetary balance. Public finance policy is a priority component of the overall policy of a state, manifested in the field of distribution and encompassing all the effective methods and means of procurement and directing of financial resources and the instruments, institutions and regulations in the field in order to influence the economic processes and the existing social relations at a time in an economy.

Abstract

This paper examines the impact of Libra on volatility of Bitcoin using the classical framework of C. G. Lamoureux and W. D. Lastrapes (1990). ARCH and GARCH effects disappear when lagged ICO funding size is included in the variance equation. A negative association between volatility and funding size and the disappearance of volatility persistence (long-term volatility effect) suggest that Libra, as a dominant new currency, is likely to stabilize the cryptocurrency market and enhance potential for currency diversification. Furthermore, it is revealed that the stability cannot be ensured merely by backing decentralized blockchain instruments, such as Bitcoin, with bank deposits, government securities or exchange rate.

Abstract

This study focuses on the impact of empowering leadership and challenges work environment on both sale employee’s creativity and innovative work behavior in the Vietnamese banking industry. An empirical test, a structural equation model comprising a sample of 319 sale employees in 15 banks, indicates a strong relationship between sales staff creativity and innovative work behavior. Moreover, the findings indicate that both an empowering leadership and a challenging work environment can trigger sale employees’ creativity. Finally, innovative work behavior has a positive impact on innovative output. In general, this study contributes with some suggestions for bank managers to identify appropriate methods in order to stimulate the creativity and innovative work behavior of employees with the objective of achieving strong and sustainable business performance.

Abstract

The scientific problem analysed in the article focuses on identifying the differences in the marketing communication process in a framework of business-to-consumer and business-to-business markets. The results show that although it may seem that the process itself is the same in both situations, however, it has many differences as well as many aspects in common.

Summary

The article has a theoretical and empirical character. Identifying the internal structure of reasons of lack of Polish young potential employees’ interest in universities as employers was the main goal of this paper. To prepare its theoretical part the method of cognitive-critical analysis of world literature on marketing and management was applied. The results of this analysis show that the aspects connected with the mentioned reasons have not been studied yet. The more the opinions about the way of perception of universities’ employees in the comparison of other organizations’ employees have not been taken into account in the analysis. So one can talk about the existence of a cognitive gap and an empirical gap in this scope. Striving to reduce these gaps the empirical studies were conducted. The research covered representatives of Polish young potential employees. Gathered primary data were statistically analysed applying the following research methods and tests: exploratory factor analysis and Kruskal-Wallis test. The results of these analyses show that the opinions on relative perception of universities’ employees decide about differences in the structure of reasons of lack of interest in universities as employers. But the mentioned opinions are the element differentiating in a statistically significant way only one reason.

Abstract

A stable, prosperous and competitive economic system in every developed country requires a high-quality business environment in the SME sector. The quality of the business environment is a key factor in the economic development of countries, as it is of a great importance for the growth of the economy´s competitiveness and also for its future and sustainable economic growth. The aim of the article was to quantify the significant social and cultural factors creating the quality of the business environment in the SME segment and to compare their importance in the Czech and Slovak Republic. Within the context of the stated aim of the research, questionnaire survey was carried out among the enterprises operating in the SME segment. Within the research, 312 companies in the CR and 320 companies in Slovakia were addressed. The Z-score method was used to verify the established scientific hypotheses. The research has brought up some interesting results. The research results point to a significant finding that the entrepreneurs in both countries have experienced a relatively low public and political acceptance. On the other hand, the entrepreneurs stated that the family environment motivates them to do business and helps them with their entrepreneurial activities. The assessing of the media impact on the business is quite negative in both countries. Entrepreneurs have largely thought that the media misrepresent doing business in general and do not help to shape the business environment, e.g. through the presentation of business success stories. More than the two-thirds of entrepreneurs in both countries have agreed that the doing business´ advantages outweigh the disadvantages. This research has some limitations, but is has brought interesting findings and a potential inspiration for further research to explore the issue of the quality of the business environment of SMEs.

Summary

The development of technology has been significantly given the implication towards consumer’s behaviour in having the online purchase intention via mobile app that has been developed by the e-commerce company to serve better and deliver a better service to the consumers; especially when internet has connected people through their smartphones. The insignificant growth in doing the online purchase via mobile app which does not go along with the growth of internet mobile users in Indonesia and Singapore will deliver this study in order to evaluate and validate the implication of ease of use, usefulness, system quality, information quality, and service quality towards consumer’s behaviour in having the online purchase intention via mobile app. Data was gathered with survey by spreading 100 questionnaires randomly to the respondents who had the experience in doing the online purchase via mobile app in the last 6 months in Indonesia and Singapore. The methodology in doing this study is the quantitative approach by considering the connection amongst the independent variables and the dependent variables. This research found that usefulness and information quality significantly affect the online purchase intention through mobile app in Indonesia while in Singapore ease of use, usefulness, and service quality significantly affect the online purchase intention through mobile app.