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Abstract

Analysis of information published in the media is an important tool. Information that is collected and properly aggregated contributes to the assessment of companies’ projects and allows to observe and to evaluate changes occurring in the environment. This article discusses benefits that companies can achieve through professional media monitoring and its products using a practical example. The article presents the company’s media findings scope for 2017-2018 and conclusions that can be drawn in the context of recommendations for long-term decisions.

Abstract

Although only seven percent of wars in human history were caused by explicit religious motives – as it is suggested by one estimate – religious beliefs affect human attitude to the world. Especially in the context of the rash of contemporary conflicts and terror attacks which have a stated connection to religious motives, it is important to try to understand the possible religious motivations of such antisocial and dangerous behaviors. There are several different research perspectives on this topic, but none of them by itself offers a sufficient explanation. The purpose of this essay is to show that religious components themselves can be interpreted as morally neutral, and that their supposed impact on behavioral patterns can, in fact, be attributed to non-religious factors. Religion is discussed as cultural phenomenon partially interacting with cognitive and adaptive patterns.

Abstract

Analysis of Fake News phenomena – mainly looking for an answer where are the Fake News sources and who is responsible for their effects - psycho and social aspects of fake news mechanism. Additionally, focusing on evolution of its definition and their taxonomy. At the end, fake news are analyzed as a 21st century biggest thread of new media and looked for the lasts trends in counteracting.

Abstract

The paper introduces a biography of prominent scientific activists, journalists, ethnographers and writers Roman Reinfuss i Yulian Tarnovych. Intercessors Polish - Ukrainian affairs who expressed it through scientific activity. Similarities and differences in the biography and method of transferring the content are shown, and an amazing love for Lemko’s region this Polish and Ukrainian authors. The article presents the similarities into the method of transferring popular science content by two ethnic- different journalists – scientist inhabitant in the same Lemko region. The analysis of the content they published in magazines, newspapers and scientific papers was also carried out.

The purpose of the article is to compare the presented media content by two scientists - journalists from different social environments living in the same region, in the service of saving the Lemko’s hertiage by the example of ethnic journalism.

Abstract

In this article the approach of thematic analysis of main Polish printed weekly reviews is applied. The author developed thematic division of research material and put much effort to completeness and explicitness. The author chose content analysis as research methodology and constructed a code book. After coding and analysis, conclusions were presented and discussed. There were also methodological inferences for future research.

Abstract

The article analyzes the key feature of Polish school of the literature of fact, specifically the journalistic work with the heroes of the materials that are the basis of the reportorial text. Peculiarities of characters typical for Polish reportage are analyzed . Further, the article explores the specific features of communicative strategies of Polish reporters, reportorial technique. For a better understanding the visual examples from reportorial text are provided.

Abstract

The broadcaster, who uses the possibility of functioning in the broadcasting media space as a social broadcaster, ensures not only independence from power centres, political parties and commercial entities, but also full control over the broadcast content. He consciously directs ithe message to a specific group of recipients, often a niche group, providing content that commercial and public stations avoid, considering it to be unattractive. The type of programmes broadcast is strictly defined by the role it has to fulfil, the requirements set by the legislator for social broadcasters and the possibilities resulting from having such status. This has a significant impact on the place it occupies in the media radio market.