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Innovation in Social-Economic Development in Poland. Research Institutes as Entities and Contractors of Innovative Activities in Poland

Abstract

The aim of the article is to present the development of innovative in Poland in the term of the membership in European Union. The author will refer to the place and role of R & D activities in Poland. The article consists short theoretical part concerning selected theories of innovation in the economy. In the main part of the article will be presented research institutes in the context of their relevance in improving the innovation in Poland, taking into account the changes proposed by the government administration.

Open access
Marketing Aspects of Consolidation of Higher Education Institutions

Summary

The article provides a description of good practice in connection with the completed consolidation of two higher education institutions - the Lower Silesian College of Enterprise and Technology in Polkowice and the Copper Belt Technical College in Lubin into the Jan Wyżykowski University with its seat in Polkowice and a Branch Faculty in Lubin. This process began in autumn of 2015 and was brought to completion by the decision of the Minister of Science and Higher Education. The author points to image implications and marketing challenges, discusses the rebranding process (new logo and name as well as the actions this entailed). The article also deals with the creation of a new website, actions within interconnected social media, the ongoing billboard and media advertising campaign. Several difficulties that promotion department staff of are faced with in connection with the consolidation process of two higher education establishments were identified by the author, which include building a brand from scratch and communicating with staff with respect to the planned and implemented changes.

Open access
Marketing Determinants of the Choice of Field Of Studies

Abstract

The aim of presented considerations is to answer the following research question: Which elements of universities' marketing activities have greatest impact on recruiting new students? This research question derives from the necessity to unveil hints on what marketing activities are most effective in gaining a number of new students that complies with a university's strategy. Moreover, the obtained answer will be juxtaposed with the new way Polish universities are to function after changes introduced by Polish Ministry of Science and Higher Education in academic year 2016/2017. Own research was conducted among students of Department of Sport and Tourism Management at The Jerzy Kukuczka Academy of Physical Education in Katowice recruited in academic year 2016/2017. Obtained data revealed that among all conducted marketing activities promotion is the one that had greatest impact student's choice of a university and faculty.

Open access
Model of Cooperation between Science and Industry (S2B – Science to Business) in the Area of Improving the Conditions of Work – Experiences of the Central Institute for Labour Protection – National Research Institute

Summary

The paper will present the experience of the Central Institute for Labour Protection - National Research Institute in the range of its cooperation with enterprises, based on the networking structures in Poland. For enabling of introducing and dissemination of technical and organisational solutions for improvement of working conditions in polish enterprises, computer application will be made, which - in authors intention - will be complete database of products and good practices for use in any enterprise. Research (made in 2014) of S2B activity and needs of enterprises in the area of occupational safety and health (OSH) was the base of this application. Results of these research as well as concept of application operation will be presented in the paper. Suggested ways of stimulation to activity of enterprises in the OSH area will be also presented.

Open access
The Role of Knowledge Management in Mobile Marketing

Abstract

Mobile marketing is one of the fastest growing channels of marketing information. Mobile terminal devices and mobile networks allow for mass personalisation of content transmitted to individual recipients thereby facilitating recipient segmentation within one-to-one marketing. Mobile marketing means using interactive wireless media to provide clients with personal information with precise profiling using geo-location, time, and often associated with their interests, sex or other attributes, promoting goods, services and ideas, thus, also generating added value for all the process participants. Mobile media has completely transformed the present concept of marketing campaigns and has opened up a wide array of new opportunities for advertisers. They have also brought new challenges for companies using CRM and KM. In a study involving a group of students, efforts were made to determine the factors which are likely to contribute to finding the answer to the question of how to effectively run mobile marketing campaigns and what should be taken into account when using the tools and knowledge offered by knowledge management and customer relationship management.

Open access
Successful Technology Commercialization – Yes or No? Improving the Odds. The Quick Look Methodology and Process

Abstract

This article explores the relationships which transform new scientific knowledge into new commercial products, services, and ventures to create wealth creation. The major technology and marketing commercialization dilemmas are defined and addressed. The Quicklook methodology and related processes to quickly assess the commercial viability and potential of a scientific research project is explained. Using the Quicklook methodology and process early in the research and development process improves the success odds of commercialization.

Open access
Place of Research and Development Activity in the Development Policy of Enterprises

Abstract

In this article the author verifies the thesis that the commonness of investing in research and development activity (R&D) in enterprises operating in the Member States of the European Union is variable and diverse. The basis of such verification is an statistical-comparative analysis of the results of the empirical researches on innovative trends in EU companies. The study was conducted in February 2015 by TNS Political & Social in 28 Member States of the European Union, Switzerland and the United States. Analysis of the commonness of investing in R&D in enterprises is carried out in the following 3 dimensions:1) the commonness of investing in R&D according to the country, 2) the commonness of investing in R&D according to the category of enterprises, 3) the turnover invested in R&D according to the country. The results of the studies confirmed the research thesis.

Open access
Public Relations — The Tools for Unilateral Communication and Dialogue on the Internet

Abstract

The development of technology and IT tools have brought about an extraordinary acceleration of the public relations branch around the whole world. We live in the times of revolution in communication, in which one year is whole eternity. Messages, the speed of their publication, the tools are changing. The sender and the recipient, who have become used to the dynamics of the message and the fact that it is and will be distributed without spatial and temporal limitations, are changing too. Netscape browser, wp.pl, the era of Wikipedia, Facebook, dynamically developing YouTube, or Nasza Klasa, Twitter and a whole range of other tools from the scope of social media, as well as monitoring systems1 - these are just chosen stages, or as others think, milestones in the pursuit of novelty and new forms of distribution of information. It is in times like these that public relations experts have to create, send and receive messages. Back at the end of 1990’s hardly anyone expected that such changes could take place. It is also hard to predict what we will see in a few, or a dozen years. One thing is certain, namely, that changes will be taking place and will be even faster than now.

As the currently modern media already have a significant impact on voting decisions, or social transformation, the process is analysed and studied in detail. Moreover, what is subject to research is the question whether communication on the Internet should be based on mass communication, or rather on an individual approach. Private individuals make decisions based on their own needs, but companies have to analyse many factors that influence final decisions concerning the choice of tools, or the very decision concerning communication. Among these factors there are: scope, availability of tools, even the branch in which a company is active.

This article includes a presentation of chosen tools used in the process of unilateral communication with the environment, but also tools used for dialogue. Unilateral communication discussed in this article doesn’t assume a response from the recipient, apart from a possible decision to take action in form of purchase, or clicking. At the same time dialogue gives the opportunity to interact, exchange thoughts and ideas, direct assessment. Moreover, the benefits from the process of conducting dialogue online, as well as the barriers hampering the dialogue will be presented. Also, the directions of changes taking place in association with the dynamic development of online communication tools and processes will be presented.

Open access
Quality Management Platform in Research Institutes (Part 1)

Abstract

Research institutes face a chance to take the lead in the system of commercialization of the effects of R&D. For the purpose it is necessary to strengthen their position in the market i.a. by reorganizing structures and focusing on quality management. A multi-faceted approach to the problem of quality in the activities of research institutes based on an analysis of stakeholders and products, led to the idea of creating a platform for quality management - an entity bringing together 3 sections:

1) Section of Quality Management Systems,

2) Section of Scientific Information,

3) Section of Cooperation with the Customer.

The choice of these areas, according to the author, corresponds to the specific activities of research institutes and emphasizes the need to improve and ensure the quality of the (often depreciated) area.

Open access
Relational Benefits and Quality of Relation — Towards Understanding of the Ties Between Science and Business

Abstract

The goal of this article is to answer the question in what way relational marketing and in particular, the concept of relational benefits, as well as quality of relation may influence the transfer of knowledge and technologies from universities to business. Another goal is to highlight significant, future directions of research in this area. Integration of the theory of relational marketing and technology transfer may create a new framework for fuller understanding of the ties between science and business. Research in this area may contribute to the expansion and development of the theory of relational marketing, which until now was limited to the analysis of relations within a single sector. The results of conducted research show that ties characterized by high relational engagement are common, recognized by both academic and business environment as precious and play an important role in stimulating innovations. The quality of relations and relational benefits may play an important role in building long-term ties between universities and the industry. Integration of behavioural theories with the theory of technology transfer may contribute to a better understanding of the behaviour of particular participants of the transfer on the individual level.

Open access