Today online marketing has become an integral part of marketing mix. Potential real estate customers prefer to make online research themselves. Therefore, real estate companies should be ready that search engines, corporate web pages, profiles on social media sites should strengthen the image of real estate companies and ensure better communication with customers. The aim of this paper is to explore results of qualitative research regarding real estate online marketing activities. It has been found that real estate companies’ web sites provide customers with qualitative information. Some companies offer online communication experience. Several companies have created their profiles on Facebook and Twitter but not all of them use social media in an appropriate way. Real estate companies should learn how to use online marketing tools more effectively.
Kimmo Sulonen and Seija Kotilainen
The purpose of this research was to investigate a landowner’s status as a lessor in land consolidation on agricultural areas in Europe. The research was based on surveys designed for land consolidation experts from Cyprus, Finland, France, Germany, the Netherlands, Latvia, Estonia and statistical data of the areas. The lease of agricultural land is common in Europe. However, there are differences related to how common the lease is and what the rental value of land is. The variation is based on factors such as differences in the markets, historical development of the agricultural lands and current legislation. The lessors have rights as landowners in land consolidation, but in case the land is used by third parties, lessor’s status is more limited compared to other landowners’. Similarly the costs of land consolidation typically are paid by landowners, not by users. The lessors are commonly indifferent and suspicious about the land consolidation. They are occasionally suspicious, especially before or at the beginning of the process, but later on they seem to be less suspicious. The lessors’ experience of land consolidation is based commonly on a fear of additional costs for their investment.
Linda Kauškale and Ineta Geipele
The research focus is the examination of key aspects of the land use for the detection of urgent problems in the context of sustainable development. The comparison, data analysis and logical access methods have been used in the study, and the recommendations on the improvement of the situation in the longer term have been developed. Land use management, legal side of regulation and the efficiency of land use are essential guidelines for the sustainable development of the territory in the country.
Tatiana N. Malakhova, Konstantin P. Kolotyrin and Vladimir A. Yakunin
Implementation of environmentally significant activities is often associated with the need to attract significant investment from different sources, both public and private. However, investors should be interested in the profitability of their investments and receiving definite guarantees. To this end, the article describes the method of estimating the cost-effectiveness of the investment attractiveness of the procedure, which is used today in domestic practice (Russia). Then it has been found how to change this procedure to allow estimating the high risk and uncertainty of projects. In particular, the authors suggest using an objective function, which they have developed for the evaluation of investment projects. The main goal of the objective function is not only to improve the production, but also to improve the ecological situation in the region.
The value of the construction industry for green growth of the Russian economy is identified. The structure of the building materials industry, indicators of production volumes, share of exports and imports of construction materials are analysed. The main factors of high energy consumption in the construction industry are formed as a table. Main activities to modernise the building materials industry and “green” growth of the Russian economy as a whole are proposed. The urgency of formation of the mechanism of energysaving innovation application in the construction industry is justified. The methodology of management of the building materials industry development through the introduction of energy-saving innovations is proposed.
Igor Gengut, Nyamdorj Davaahuu, Elena Alnykina and Ivan Potravnyy
The paper is devoted to the assessment problems of the ecological costs management of the production in the project activity. The authors study the conditions of preparation and implementation of investment projects to eliminate accumulated environmental damage in the context of “green” economy. The technogenic deposits’ use approaches are considered for the purpose of the production costs optimization. The paper explains the necessity of building the fund liquidation (a fund for future generations) in the depletion of resource base of the enterprise. The proposed mechanism for the management of environmental costs in project activities can be used at the enterprises of Russia and Mongolia. For example, the Mongolian-Russian mining company “Erdenet” in Mongolia shows the direction to reduce costs and production costs through the implementation of measures for resource and energy efficiency, involving economic circulation of off-balance ores and tailings.
This article is devoted to the problem of state management in the sphere of energy-conservation in the building sector. This problem is vital to ensure the energy and environmental security of each country. That is why the concept of the article seems to be very scientifically important. The article presents the results of scientific analysis of the creation incentives for the development of energy-efficient building. The existent management approaches and a role of program-target method of management in Russia have been analysed. Some new measures of energy-saving innovation implementation are presented. The disadvantages of current energy-saving programme have been revealed, and the concept of its improvement has been suggested.
Larysa An. Nekrasenko and Olha V. Prokopenko
Currently, Greenhouse Gas Emissions are the main reason of the global warming threat. Carbon sequestration by the forests plays the important role in reducing CO2 emissions. Therefore, the environmental policy of the state to reduce greenhouse gases should first of all focus on the development of forestry. But at the same time the environmental policy depends on the tax policy of the state and is significantly different in developed countries and in countries with transition economies.
Sanda Geipele and Armands Auziņš
The study is concerned with an examination of resource distribution in order to promote sustainable development of housing sector in the context of evolving residential real estate market after the economic recession period in Latvia. The statistical and comparative analysis methods have mainly been applied in the study, and the recommendations on the implementation of conceptual solutions for promoting the efficient management of housing sector according to the public needs have been provided. The findings of the study may significantly contribute when improving the housing policy and appropriate institutional environment in Latvia.