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Abstract

The way of conducting communication during the image crisis is a special type of challenge for the company. Lack of preparation of the company for proper communication management may be crucial in averting and/or reducing the effects of crises. The paper presents the results of research conducted among experts from the PR industry and representatives of the largest Polish enterprises from the 500 List compiled by “Rzeczpospolita” daily newspaper. The vast majority of Polish enterprises show an open-minded approach to crisis communication. Companies from oppressive industries, where crises occur more often, are better prepared for crisis communication. The determinants of effective communication in the situation of image threats are, according to the leaders of public relations agencies, anti-crisis preparation, presence of procedures, openness and honesty in communication processes as well as quick response time.

Abstract

This article describes Learning Analytics (LA) as a predictive and formative approach that enables the planning of educational scenarios in line with students’ needs and languages in order to set a priori and in progress systems of control and inspection of the following: consistency, relevance and effectiveness of training objectives, curriculum paths, students’ needs and learning outcomes. Thanks to LA, it is possible to understand how students learn. Training courses are designed to include the definition of those learning outcomes that respond effectively to students’ needs in terms of contents, methodologies, tools and teaching resources. The present article aims to describe and discuss, after reviewing the relevant literature, in what way LA represents a valid support not only in designing student-centred training courses, which assess outcomes, but also in carrying out a formative assessment considering the learning experience as a whole. The analysis of some case studies was a good opportunity to reflect and define the bridge existing between the use of LA for assessment purposes and personalized learning paths.

Abstract

The aim of this thesis is to present the threats arising from the Internet usage, with the special account of behavioural addictions of young people. The second aim is to introduce proactive activities which have been implemented to schools in the Podkarpacie region since 2016 within the scope of public duties “Teenagers and children – safe in the Web since today” (“Młodzież i dzieci – od dziś bezpieczni w sieci,”) being carried out by the Training and Therapeutic Centre SELF due to the resources of the National Health Programme during 2016-2020

Abstract

Today sports plays a very important role in marketing, brand image building and also in the entire promotion process in organizations. In order to obtain the planned and crucial for every entity involved effects, there should be the relationship between the product and the sport [Pogorzelski, 2010, p 14]. Not every sport provides the opportunity of shaping the image safely and at the level expected by the entity involved.

Abstract

This study investigates how Indian TV serials are affecting Bangladeshi culture through changes in lifestyle, family and intimate relationship, and forms of art and literature. The qualitative research was conducted on 60 respondents from Khulna and Dhaka city of Bangladesh who were selected through purposive sampling method. Findings suggest that Indian TV serials have a significant impact on the day-to-day life of people living in Bangladesh. It influences the lifestyle of people as they spend a considerable time watching these TV serials. Alongside, the indigenous art, literature, language, customs and rituals are being shaped due to heavy dependency on Indian TV serials. Such inclination raises concern for some potential risks including family conflicts, crime, psychological disorder and even suicide.

Abstract

The aim of this thesis is to examine the influence of the 1918 Concordat on the development of the Catholic press through a comparative analysis of the Catholic press and the press as a whole published in 1918-1939. The data used come from the publication of the Central Statistical Office, industry statistical publications and publications of press researchers of that period.

The results of the analysis are the collected quantitative data of the Catholic press and the press as a whole for individual years, broken down into data sources. The results of the study provide an image confirming the thesis about the influence of the concordat on the development of the Catholic press of the Second Republic of Poland.

Abstract

The article presents difficulties in how to consciously construct questions in many ways. It seems to be essential in order to generate the need and willingness to get interested, delighted, fascinated and passionate. The author maintains that the competence of formulating right questions is useful in searching for inspiration and motivation, which results in creating new opportunities. It makes people aware of their mental resources and inspires them to search for more knowledge. A conclusion has been drawn that the contemporary people have been gradually losing the ability of asking questions. Therefore, in the modern world, as the author assures, wise men may be recognised by the questions they ask, and bright men by the replies.

Abstract

In the fast changing world social media change even faster and the changes they undergo try to address the demands of their users. The process of addressing the requirements is as complex as the users in question and their approach to social media. This study tries to look at possible reasons for the downfall in the number of active users in the biggest numbers of Facebook users nowadays the age 11 – 34 population. As this group constitutes the biggest target for Facebook’s activity it is crucial to understand if and how their expectations change. The complexity of the tool versus other social media is considered together with the problem of addressing the needs of its users in the time of their transition from childhood to adulthood.

Abstract

The main aim of the study is to quantitatively scrutinize the borrowability of IT-related English words in Die Welt and Der Spiegel, as far as the proportion of nouns, verbs, and adjectives is concerned. The purpose of this study is to establish the most and the least frequently borrowed parts of speech and arrive at certain general tendencies governing the transfer of the most popular word class within the field of IT. The study covers an excerpt from authors’ research on IT-related anglicisms carried out in 2016, and may serve as a basis for further investigation, since the development of ICT will always necessitate new names for concepts. Therefore, it is by all means prudent and instructive to delve into the rationale behind the way anglicisms permeate into the German language. The study also constitutes a synchronic look at a given stage of the evolution of the German language.

Abstract

The authors describe issues related to the phenomenon of blogs as a channel of communication in relation to Polish blogosphere. The main hypothesis is assuming the pursuit of the Polish blogosphere for proper technological development. The methodology of the research is based on quantitative analysis of the occurrence of Jakob Nielsen’s heuristics, within the studied 50 randomly selected Polish blogs. The methodology is based on an analysis of the case aimed at confirming or denying the occurrence of the heuristics. As a result of the conducted research, the occurrence level of heuristics in the studied group was confirmed.