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Corporate Communication in Social Media with the Use of Linkedin

Abstract

The article presents the use of social media in the corporate communication processes between the company and the internal and external environment and the role that the relatively new social network LinkedIn plays in this act of communication. Secondary data analysis, with the subject literature and available research as the source of information, allowed to draw conclusions about the growing importance of social media in corporate communication and the significant role that LinkedIn fulfills in the act of communication with the stakeholders. It seems that along with the growth of communication needs, companies are constantly looking for new, integrated channels of communication with stakeholders, and recently their activities have moved to social media, where Facebook is the leader. Other social media, mainly LinkedIn, are overlooked, which may result in less effective corporate communication in social media by the companies.

Open access
Crowning Moments
Transformative populist use of the media and the case of Carl I. Hagen

Abstract

This article presents the concept of a “crowning moment” and proposes an explanation for the media-savviness of many populist leaders – an under-theorised ability often referred to in existing research. A crowning moment is an instance in which populist leaders take advantage of opportunities that arise in their surroundings to achieve a or multiple major policy, political and/or personal goals through skilful use of the media that earns them recognition as savvy politicians. The concept is exemplified through an analysis of Norwegian Progress Party leader Carl I. Hagen’s role in the 1987 no-confidence motion against the Labour Party government. Stoking up and exploiting media interest in dramatic fashion, Hagen managed to redefine himself as a national political leader and made his party appear responsible.

Open access
Experiences of External Interference Among Finnish Journalists
Prevalence, methods and implications

Abstract

This study examines the prevalence, methods and implications of external interference among Finnish journalists based on survey responses from 875 working journalists. The definition of external interference used in the study encompasses all active and invasive methods external actors use to interfere in the journalistic process with the objective to influence editorial content. The findings indicate that low-level interference in everyday journalistic practices and mediated verbal abuse are the most frequent types of external interference. While severe interference is rare, results show that the perceived risk of interference causes concern and self-censorship among the respondents. The results are in line with previous Nordic and European studies, and underline how external interference may have detrimental effects on journalistic autonomy also in countries with strong legal, institutional and cultural safeguards of press freedom.

Open access
The Fall of the Queen of Nordic Skiing
A comparative analysis of the Swedish and Norwegian media coverage of the Therese Johaug scandal

Abstract

In 2016, Norwegian cross-country skier Therese Johaug made her positive doping test public. We compare how the Norwegian and Swedish media covered the ensuing scandal with the aim of discovering how constructions of subjectivity, national identity, anti-doping policy and the role of cross-country skiing are interrelated. Drawing on a critical discourse analytical research design, we identify significant differences: the Norwegian media hesitated to call it a doping scandal and occasionally portrayed Johaug as a victim, whereas the Swedish media provided a platform for harsh criticism of the Norwegian’s use of medicine and emphasised the individual responsibility of the athlete. Thus, this study elucidates how sport is mediated as part of a national rivalry between two Scandinavian countries that are both heavily engaged in cross-country skiing.

Open access
Features of Effective Crisis Communication Based on Public Relations Profession Research.

Abstract

The way of conducting communication during the image crisis is a special type of challenge for the company. Lack of preparation of the company for proper communication management may be crucial in averting and/or reducing the effects of crises. The paper presents the results of research conducted among experts from the PR industry and representatives of the largest Polish enterprises from the 500 List compiled by “Rzeczpospolita” daily newspaper. The vast majority of Polish enterprises show an open-minded approach to crisis communication. Companies from oppressive industries, where crises occur more often, are better prepared for crisis communication. The determinants of effective communication in the situation of image threats are, according to the leaders of public relations agencies, anti-crisis preparation, presence of procedures, openness and honesty in communication processes as well as quick response time.

Open access
Hazard Prophylaxis and Behavioural Addictions of Children and Teenagers on the Example of Conducted Public Duties “Teenagers and Children – Safe in the Web Since Today” Carried Out by the Training and Therapeutic Centre Self

Abstract

The aim of this thesis is to present the threats arising from the Internet usage, with the special account of behavioural addictions of young people. The second aim is to introduce proactive activities which have been implemented to schools in the Podkarpacie region since 2016 within the scope of public duties “Teenagers and children – safe in the Web since today” (“Młodzież i dzieci – od dziś bezpieczni w sieci,”) being carried out by the Training and Therapeutic Centre SELF due to the resources of the National Health Programme during 2016-2020

Open access
Image Crisis in Legia Warszawa Sports Klub Following Accusationsof Attacking Members of Hapoel Petah Tikva Team by Legia’s Fans – Situation Analysis and Evaluation

Abstract

Today sports plays a very important role in marketing, brand image building and also in the entire promotion process in organizations. In order to obtain the planned and crucial for every entity involved effects, there should be the relationship between the product and the sport [Pogorzelski, 2010, p 14]. Not every sport provides the opportunity of shaping the image safely and at the level expected by the entity involved.

Open access
Impact of Indian Drama Serials on Bangladeshi Culture: A Qualitative Study Based on Perceived Situation and Risk Factors in Urban Setting

Abstract

This study investigates how Indian TV serials are affecting Bangladeshi culture through changes in lifestyle, family and intimate relationship, and forms of art and literature. The qualitative research was conducted on 60 respondents from Khulna and Dhaka city of Bangladesh who were selected through purposive sampling method. Findings suggest that Indian TV serials have a significant impact on the day-to-day life of people living in Bangladesh. It influences the lifestyle of people as they spend a considerable time watching these TV serials. Alongside, the indigenous art, literature, language, customs and rituals are being shaped due to heavy dependency on Indian TV serials. Such inclination raises concern for some potential risks including family conflicts, crime, psychological disorder and even suicide.

Open access
The Influence of the 1918 Concordat on the Development of the Catholic Press in the Second Republic of Poland

Abstract

The aim of this thesis is to examine the influence of the 1918 Concordat on the development of the Catholic press through a comparative analysis of the Catholic press and the press as a whole published in 1918-1939. The data used come from the publication of the Central Statistical Office, industry statistical publications and publications of press researchers of that period.

The results of the analysis are the collected quantitative data of the Catholic press and the press as a whole for individual years, broken down into data sources. The results of the study provide an image confirming the thesis about the influence of the concordat on the development of the Catholic press of the Second Republic of Poland.

Open access
Instrumentality of Questions Asked as a Practical Competence Instructed by Schools and Mass Media

Abstract

The article presents difficulties in how to consciously construct questions in many ways. It seems to be essential in order to generate the need and willingness to get interested, delighted, fascinated and passionate. The author maintains that the competence of formulating right questions is useful in searching for inspiration and motivation, which results in creating new opportunities. It makes people aware of their mental resources and inspires them to search for more knowledge. A conclusion has been drawn that the contemporary people have been gradually losing the ability of asking questions. Therefore, in the modern world, as the author assures, wise men may be recognised by the questions they ask, and bright men by the replies.

Open access